Day 16 – Facebook Retargeting Pixel
Let’s Rock Day 16! – Facebook Pixel
What is Facebook Pixel
Using Facebook Pixel is a great tool that can track visitors who may be interested, but hasn’t fully taken action in your funnel to convert. Generally, it is used to drive and measure the results of your ads and interactions… awesome Analytics and building target audiences.
Adding your Facebook Pixel
Here’s Alex demoing how to add Facebook Pixel to your Carrot site.
How To Set Up A Retargeting Campaign
Retargeting is helpful for those visitors who have already made it to something on your site and have demonstrated some sort of expressed interest. You can use this to essentially be a reminder about your service, except with a more focused approach of knowing what/where they come from and what their interest is from the previous site visit.
In short, you can put the visitors into buckets that correlate to specific targeting ads. Ads for targeting Sellers can be one bucket, ads for Buyers is another bucket, ads for those who downloaded a foreclosure PDF is another bucket, etc.
Note: As for the Retargeting, Facebook says 1,000 people are needed to have fired off the pixel before retargeting Pixel comes to life and you can start using the “buckets” to implement focused ads.
Day 16 Action Steps:
- Install Facebook Pixel so you can start collecting visitor data!
Day 17 – Cost Per Lead & Google Ads Basics
Day 18 – Google Ads: Your 1st Campaign
Day 19 – SEO: How It Works
Day 20 – SEO: Location Specific Pages
Day 21 – SEO: Citations
Day 22 – Google Ads: Review & Optimize Your Campaign
Day 23 – SEO: Create Your First Backlink
Day 24 – Create Your 1st Video
Day 25 – Other Lead Strategies
Day 26 – SEO: Creating Unique Content
Day 27 – Launch Your Buyer’s Site
Day 28 – Build Your Buyers List
Day 29 – Leads & Appointments
Day 30 – Preparing For Long Term Success