Day 16 – Facebook Retargeting Pixel

Day 16   Facebook Pixel

Let’s Rock Day 16! – Facebook Pixel

What is Facebook Pixel

Using Facebook Pixel is a great tool that can track visitors who may be interested, but hasn’t fully taken action in your funnel to convert. Generally, it is used to drive and measure the results of your ads and interactions… awesome Analytics and building target audiences.

Adding your Facebook Pixel

Here’s Alex demoing how to add Facebook Pixel to your Carrot site.

Video Adding Facebook Pixel

How To Set Up A Retargeting Campaign

Retargeting is helpful for those visitors who have already made it to something on your site and have demonstrated some sort of expressed interest. You can use this to essentially be a reminder about your service, except with a more focused approach of knowing what/where they come from and what their interest is from the previous site visit.

In short, you can put the visitors into buckets that correlate to specific targeting ads. Ads for targeting Sellers can be one bucket, ads for Buyers is another bucket, ads for those who downloaded a foreclosure PDF is another bucket, etc.

Note: As for the Retargeting, Facebook says 1,000 people are needed to have fired off the pixel before retargeting Pixel comes to life and you can start using the “buckets” to implement focused ads.

Additional Resources

Video Marketing For Real Estate Investor Websites: Good Idea or Bad?

Day 16 Action Steps:

  1. Install Facebook Pixel so you can start collecting visitor data!

WEEK 1

Day 1 – Welcome & Mindset Training

Day 2 – Carrot & Your Marketing

Day 3 – Launch Your Site & See The Possibilities

Day 4 – Choosing Keywords & Tracking

Day 5 – Your About Page

Day 6 – Testimonials & Building Credibility

Day 7 – Localizing & Standing Out

WEEK 2

Day 8 – Tweaking Content & Editing The Site

Day 9 – 3rd Party Integration & Domain Setup

Day 10 – Using Our Content Packs

Day 11 – Personalize Confirmation Emails & Test Forms

Day 12 – Create Google Business Profile

Day 13 – Get Social! Connecting Your Accounts

Day 14 – Set Up Google Search Console

WEEK 3

Day 15 – Create Your First Craigslist Post

Day 16 – Facebook Retargeting Pixel

Day 17 – Cost Per Lead & Google Ads Basics

Day 18 – Google Ads: Your 1st Campaign

Day 19 – SEO: How It Works

Day 20 – SEO: Location Specific Pages

Day 21 – SEO: Citations

WEEK 4

Day 22 – Google Ads: Review & Optimize Your Campaign

Day 23 – SEO: Create Your First Backlink

Day 24 – Create Your 1st Video

Day 25 – Other Lead Strategies

Day 26 – SEO: Creating Unique Content

Day 27 – Launch Your Buyer’s Site

Day 28 – Build Your Buyers List

WEEK 5

Day 29 – Leads & Appointments

Day 30 – Preparing For Long Term Success