Day 5 – Your About Page

Day 5   About Page

Welcome! Carrot is all “about” Day 5!

Now that your site is launched, its time to customize that puppy! First stop, your “About” page. Why? Because our data shows, that across all of our sites, the About Page is the #3 most visited site. Your Bio Matters!

Important Note: Out of the box, your “About” page is titled the “Our Company” page. You can change or update this to “About” or “About Us” or leave it as is.

Why Is The “About” Page So Important?

Before you read further, learn more about the most overlooked but important page on your site here.

Now you see the data behind it, let’s apply it directly to your investor business. Here’s how the typical customer searches online when looking for an agent…

  • First, they search for a solution to their problem. “Sell my house in Roseburg Oregon” or “sell my house fast in Roseburg Oregon” (this is where your location page comes up, but thats for another day). They may also search keywords like “cash for home buyers Miami FL” or “selling during foreclosure in Oregon”.
  • Now, they have narrowed down their search to 2-5 investors they want to work with. This is where your brand search comes into play. Now people will use keywords like “Trevor Mauch investor reviews” or “Kathryn Pierpont investor los angeles”. When they visit your site, you bet your carrot site they will reading your About Page and your Testimonials Page. Check out our training below on how to create an amazing About Page…

They don’t buy what you do, they buy why you do it!

How great leaders inspire action | Simon Sinek

Create An Amazing “About” Page

The first step in creating a great bio is to make sure you incorporate your mission & values that we worked on Day 4 last week! Reference your Carrot Authority Builder! We cannot understate the importance of this step! In addition, you need to write a Great Bio. Read through both of our trainings below to learn how!

How To Write a Great Bio

Write a Stellar Bio for Agents (With Examples!)

Check Out The Carrot About Page

Edit Your Page

Check out this tutorial walking you how to use our Carrot system to update your “About” page. 

Day 5 Action Items:

  1. Watch Simon Sinek’s TED talk video above.
  2. Add your missions/values onto your “About” page.
  3. Add your company photos/bios/headshots/family photos to your “About” page.
  4. Link up your About Page in the Facebook group for feedback!


Day 1 – Welcome & Mindset Training

Day 2 – Carrot & Your Marketing

Day 3 – Launch Your Site & See The Possibilities

Day 4 – Choosing Keywords & Tracking

Day 5 – Your About Page

Day 6 – Testimonials & Building Credibility

Day 7 – Localizing & Standing Out


Day 8 – Tweaking Content & Editing The Site

Day 9 – 3rd Party Integration & Domain Setup

Day 10 – Using Our Content Packs

Day 11 – Personalize Confirmation Emails & Test Forms

Day 12 – Create Google Business Profile

Day 13 – Get Social! Connecting Your Accounts

Day 14 – Set Up Google Search Console


Day 15 – Create Your First Craigslist Post

Day 16 – Facebook Retargeting Pixel

Day 17 – Cost Per Lead & Google Ads Basics

Day 18 – Google Ads: Your 1st Campaign

Day 19 – SEO: How It Works

Day 20 – SEO: Location Specific Pages

Day 21 – SEO: Citations


Day 22 – Google Ads: Review & Optimize Your Campaign

Day 23 – SEO: Create Your First Backlink

Day 24 – Create Your 1st Video

Day 25 – Other Lead Strategies

Day 26 – SEO: Creating Unique Content

Day 27 – Launch Your Buyer’s Site

Day 28 – Build Your Buyers List


Day 29 – Leads & Appointments

Day 30 – Preparing For Long Term Success