Day 7 – Localizing & Standing Out
Welcome to Day 7! Cut Through The Clutter!
You have gotten a feel for how to use the Carrot platform by updating your “About” page a couple days ago. Now it’s time to take care of the rest! The purpose of today is take your default Carrot site and localize it for your market and brand. The most important page to start out with is the home page. If you have time after that, tackle the contact page, how it works page, cash offer page and any other necessary pages you want to add.
How to localize your site:
- Add your Unique Selling Propositions (USPs) that explain what value you bring as an investor.
- replace image in the hero with local photo
- Get & add a logo
- Match your site colors
- Optimize the content for your market and brand
Mission VS USPs
It’s important to note the difference in your mission/values versus your unique selling proposition(USP). A lot of investors think they are defining their mission but they really are defining their USPs. An example of some USPS would be:
- “committed to providing the best customer service in their industry”
- “passionate about top-notch service to every client”
- “always able to call and text me”
- “provide the most pleasant experience”
- “to instill confidence in me from my clients”
These are fine USPs, just understand these are not mission statements. USPs should be highlighted with bold text throughout your pages, especially your home page and when mentioned in your testimonials. Make a list of your USPs to add to your Carrot site!
To contrast, here is an example of a mission from an Carrot site below…
Importance Of Localizing Your Site
Use Real “Local” Images
Everything we’re working on in these first few days is about building more credibility and one of those things we highly recommend is updating your images so that they are local to your area.
All our sites come with the same stock photos and quite frankly only about half of our members update the photo to a local image of the market they are targeting!
Adding local images shows visitors that you are actually in the area and aren’t some fly by night website that has no real connection to the area or its people.The content, the pictures, all of these things stack up. Do you have real images on there? Are images like stock images? That’s one thing that, in the studies we’ve done and other studies we’ve corroborated with, stock photos that are too “stocky” don’t generally lend toward credibility.
If you are going to use a stock photo make sure it’s a quality photo of your market area.
You guys know what I’m talking about. There are some stock photos that look amazing. There are some stock photos that look like, clearly stock photos.
What people do is, they look at a website and go, “Well, shoot. I can’t connect with this website. It looks like stock photo. Maybe I’ve seen the exact same photo on another website,” so if you’re a Carrot customer, swap out all the images with local, real images for your market.
Right here, that could be a picture of a property that you’ve done a deal on. Get rid of any stock photos of people that you’ve not worked with and put pictures of people you’ve worked with in there.
Make sure that the photos look like houses that actually are in the area. If you’re in Phoenix, your pictures should look way different than someone up in the Northeast part of the US.
How To Change Your Photos
The Hero Image: Update This Image First
Your “Hero” image is probably the most important image on your site.
You might be asking what your Hero Section is though. It’s actually that first section you see when you hit your site’s homepage. It contains your main image for the site, as well as your call to action, and your lead capture form. Your Hero Section will always be on your home page, as well as any duplicates to the home page that you make (this includes your city specific landing pages). The hero section help you set your site apart and localize it for your market area.
Next you will want to add images throughout the body of your pages to give the site more appeal and credibility.
The following tutorial will show you how to add images to your site.
The Importance Of A Logo
Having Clean Logos Is Important. The first thing a visitor is going to be looking at is your logo area, your logo area.
Is your logo clean or is it fuzzy? Is it pixelated? Does your logo match the colors and the branding on your website?
I know that’s a little thing, just a little thing, but it’s one of those things that people can go, “Well, there’s something off. I can’t really place what it is, but there’s something off,” so make sure you have a very clear, clean, simple logo that delivers the benefit or delivers the good, warm, fuzzy feeling.
Make sure that the colors on your website match up. That’s a positive credibility mark.
“Right here, logo. Let’s assume that this is a negative. It’s a fuzzy logo. Let’s assume that logo is a different color than the colors on the site because they didn’t take the time to match them up.
That’s a negative credibility mark subconsciously. Let’s bounce up here. Is it easy to get ahold of you? Right here, easy contact. It’s easy to get ahold of you. If that’s the case, subconscious positive credibility mark. Awesome.
Here are some examples of logos for real estate investors:
Where To Get A Logo
If you don’t have a logo yet, we’d recommend you take that step to commit to your business and create its brand and identity.
Below are a few places you can design a logo or have someone design it for you. Alternatively, you can search for logo design in Google.
Do It Yourself
A lot of these have done for you options, but you can do it yourself as well.
Done For You
Adding Your Logo
Once you’ve created your logo and you feel comfortable with it, it’s time to go ahead and get it onto your site.
Follow the tutorial below to get started.
Matching Your Site Colors
Colors have a deceptively big impact on differentiating websites that – at their foundation – look similar. Just consider how different these Carrot websites look with the same theme, but different colors.
And the Carrot members that differentiate their website the most don’t only change the color, but they match the color of their logo to the color of their website. In other words, they create their own brand colors and then add them to their Carrot website.
To learn more about changing the colors of your Carrot website, go here.
Customize Your Content
Now you need to optimize the default content on your Carrot pages for your local market. Use our SEO Grader Tool to help guide on the changes you should make.
We have services that can help you!
A lot of members desperately need a high-converting website, but they would rather leave it to the pros versus doing it themselves. If this is something you might be interested in, check out the links below for more information on our different services for you…
Our simplest and cheapest option is the Quickstart.
Our top of the line service, where we bring in professional copywriters and web designers to custom tailor your site exactly the way you want it, is our Concierge Quickstart Service.
Day 7 Action Items:
- Post 1 thing you are afraid of in the Facebook group! Help someone in the FB group with their fear!
- Add your logo and update the hero image.
- Match your site colors to your logo and brand.
- Update at least your home page (the more pages the better!) with your USPs, local photos, and custom content and link it up in the Facebook group!
Day 8 – Tweaking Content & Editing The Site
Day 9 – 3rd Party Integration & Domain Setup
Day 10 – Using Our Content Packs
Day 11 – Personalize Confirmation Emails & Test Forms
Day 12 – Create Google Business Profile
Day 13 – Get Social! Connecting Your Accounts
Day 14 – Set Up Google Search Console
Day 15 – Create Your First Craigslist Post
Day 16 – Facebook Retargeting Pixel
Day 17 – Cost Per Lead & Google Ads Basics
Day 18 – Google Ads: Your 1st Campaign
Day 19 – SEO: How It Works
Day 20 – SEO: Location Specific Pages
Day 21 – SEO: Citations
Day 22 – Google Ads: Review & Optimize Your Campaign
Day 23 – SEO: Create Your First Backlink
Day 24 – Create Your 1st Video
Day 25 – Other Lead Strategies
Day 26 – SEO: Creating Unique Content
Day 27 – Launch Your Buyer’s Site
Day 28 – Build Your Buyers List
Day 29 – Leads & Appointments
Day 30 – Preparing For Long Term Success