So, you’ve set your website up with the basics, it’s live and online. Great job! Your work isn’t over yet though.
You’ve already shown you’re willing to put in the work by getting through phase 1, but it’s time to get into the nitty-gritty of using our platform to drive traffic to your now credible website!
See, Carrot is an awesome platform for agents due to our amazing tech stack and Search Engine Optimization (otherwise known as SEO) capabilities (more on the term SEO in a bit), but without your expertise on your local market, our platform won’t be able to operate to its fullest potential.
As much as you need an online presence that’s pulling in leads, we need your expertise so your site can be fine-tuned to your market.
This section of the agent guide is going to tell you how your expertise fits in with our platform, and how content marketing is going to help you achieve all of your online presence goals.
Using Content Marketing To Accomplish Your Goals
We understand that each agent who signs up with us is unique. You might be signing up with us to create a beautiful website that boosts your credibility. You may be trying to pull in online leads. It’s possible you’re simply just wanting an online presence that helps you stand out in a sea of agents. All of these are valid reasons for wanting a website. You may not even fall into one of these categories and that’s perfectly okay!
You’re probably wondering how Carrot is going to help you accomplish your goals since your situation is unique and that’s an entirely valid question. Here’s the good news — Here at Carrot we’re 100% confident in saying that by using our content marketing strategy we can meet the needs of 99% of agents who sign up with us.
We do this through content marketing. Content marketing is building your SEO with intentional and strategic content that showcases your expertise and builds credibility. Through content marketing, you’ll be…
- Boosting your credibility big time
- Setting up your SEO so that your site ranks high in Google’s search results.
There are a ton of different factors that determine where you rank in Google. Things like site speed, the security of the site, mobile-friendliness, etc… are taken care of by us. We’ve created websites the best we can to perform well and this gives us a leg up on any other agent website provider. There is a catch though…
In order to rank higher than the big players like Zillow, you have to utilize the knowledge you have about your market and the particular locale that you serve.
If you weren’t from Roseburg (home of Carrot HQ), You’d have no idea that Riverfront homes are so popular. Because the agents in the Roseburg area are the experts on the Roseburg market, they knew to create specific content (following our guide of course) that…
- Showcased their expertise on Riverfront homes in Roseburg
- Included important keywords so they could rank for phrases like “North Umpqua Riverfront Homes”
We call this process of serving specific groups of people “niching down”. It may seem like a complex process, but we’ll show you how to do that in our upcoming sections.
In the next 3 steps of our guide, we’re going to walk you through
- Choosing a niche that you want to work with
- How to showcase your expertise and set yourself apart from other agents by building content to support your niche
- Creating a marketing plan to get your website in front of a starving audience.
See ya in the next section 🙂