You have to invest in marketing to grow. Buying Carrot and doing nothing isn’t marketing. You’ll either invest your time, your money, or both. Carrot simply makes it all faster and better.
This calculation will help you remove emotion from your marketing budget (Math over Emotion) so you won’t stop your marketing before it has a chance to prove itself. Stopping your marketing before math says you should is the biggest cause of failure with investors and agents outside of plain ol’ limiting beliefs or procrastination.
BUDGET = Max Cost Per Deal / Lead
Write those numbers down and put them on your wall. Do not stop your marketing before math says you should. Next, we’ll dive into how to track your progress to determine if you should put the brakes on your marketing or ramp up the volume.