Tracking Ad Performance

KPI’s or Key Performance Indicators are how one can tell if the ad account is performing how it should and how to optimize it as time goes on. Some KPI’s that can help you optimize your ads are Reach, Unique Link Clicks, Landing Page Views, Leads, Amount Spent, CPM (Cost Per 1000 Impressions) & your ad quality scores.

Facebook does not automatically generate this information for you. To change your preset columns please follow these instructions.


Optional* You can also start building your targeting audiences with one of our preferred Facebook Agencies

Building Facebook Audiences To Increase Motivated Seller Targeting