Building Home Value Landing Pages to Expand Your Market

If you’re looking to generate consistent leads as a real estate agent, one effective strategy is to use landing pages for niches that you are an expert in and can add value in. This tutorial will guide you as a real estate agent through how to use a Landing Page on your AgentCarrot website and how landing pages fit into the overall strategy. These landing pages are a powerful marketing tool when it comes to focusing down on the specific neighborhoods and locations you’re looking to buy in. These particular landing pages are easy to access and look great too! The more you’re able to tune in to your audience, the more likely you’re able to pull in leads, and this is a great way to focus in on a particular neighborhood.

Let’s do it!

Video Walkthrough

How To Create Home Value Landing Pages


Step 1: Go To Your Site Dashboard

  • Log into your carrot account
  • Go to your site dashboard

Step 2: Click “Content” on the Left Menu

Step 3: Click “Forms” on the Left Menu

Step 4: Duplicate “How Much Is My Area Home Really Worth?”

You’ll need to hover over the form title and a menu will appear. The “Duplicate” link is on the right-hand side.

Step 5: Access the Form’s Settings

Hover over the form title and click “settings.”

Step 6: Update The Title and Description

Your form will be specific to your home-page city by default. You’ll want to update the first two boxes “Form title” and “Form description” to read a new niche location you will be marketing in. Once updated, scroll to the bottom of that page and save your changes.

Step 7: Click “Landing Pages”

Step 8: Duplicate the “Home Value Report” Page

You’ll need to hover over the page title and a menu will appear. The “Duplicate” link is on the right-hand side.

Step 9: Update the Page to Match Your Niche Area

Step 10: Add A Background To Your Location Landing Page

This photograph should be a minimum of 1080 x 720 pixels in order to avoid any blurriness or stretching of the photo.

* This should be something specific to the neighborhood or area you’re making this page for. Something like a landmark or building that’s easily recognizable to the community would be a great choice!

Step 11: Set Your New Form and Hit Update

You will find the form using the title you set in Step 6 of this tutorial.

You’re Done!