A credibility bar is a block placed directly below your hero image. Your site’s visitors want to know you and your company are someone they can trust. You can boost your rapport by adding items close to the top of your site’s home page. The first section should always be a call-to-action with a form to work with you. Below that, you should add a credibility bar if you have information that would improve your credibility.
Testimonials can help improve rapport because it’s something on your site that tells your visitors what others say about you, rather than the site containing information that only you have added. We highly recommend collecting these and adding them to your site as you can.
You will need a testimonial added to your testimonial section prior to diving into this tutorial. Here’s more on how to add a testimonial to your site and the types of testimonials that help build rapport.
Let’s dive into how you can add testimonials within the credibility bar.
Step 1: Go to your site’s dashboard within your account
Step 2: Click “View Site” on the left-side menu
Step 3: Click “Edit Page” on the top black admin bar
Step 4: Click “Add Block” Directly Below the Hero Block
Step 5: Add a Credibility Bar Block
Click the circle with the plus sign to add a group block. You can find it by using the search box or scrolling until you find the group block within the category “Layout Elements.”
Step 6: Select the First Testimonial Option
Step 7: Choose the Testimonial
Select the testimonial from the drop-down on the left side of the page. If you haven’t added your testimonial to the site, you’ll want to get that added now. Here’s how you can do so.
Step 8: Click Update on the Top Right and You’re Done!
You have just added your testimonial credibility bar!