Day 6 – Testimonials & Building Credibility

Day 6

Welcome to Day 6! Get some Carrot Cred!

We are building off of the great “About” page you created yesterday to further increase your website’s credibility. Today we are going to work on providing credibility on your site through testimonials, credibility badges, videos, logo’s, etc… because it is crazy important these days.With the market getting so crowded with competitors and other available options out there, setting yourself apart is one of the best ways to give your business a major boost in the market. Check out the 10 Stanford Crediblity Guidelines here to get a better understanding of what credibility really means on your site.

Adding Testimonials To Your Site

First off… let’s nip this one in the bud. You don’t have to have a ton of experience to get great testimonials. You can still get great testimonials even if you are a newbie and haven’t close your first deal 🙂. Here’s our basic guidelines when building a testimonial to help you decide your plan.

  • Good Testimonial – Get something in writing and onto your site. Better than nothing.
  • Better Testimonial – Written content with an image and a headline that highlights the most important piece of the review
  • Best Testimonial – Video with a headline that grabs their attention

To get started we highly recommend going through the following articles.

Recommended Articles

Tutorials For Adding Testimonials

Using The Credibility Bar

Read This Article First

Now that you have a good idea how cool the credibility bar can be and why it’s important, let’s take a look at actually using the credibility bar on your site.

Day 6 Action Items:

  1. Add your 1st testimonial to your testimonials page (or more!!!)
  2. Link up your testimonials page in the Facebook group! See what others are sharing too!

WEEK 1

Day 1 – Welcome & Mindset Training

Day 2 – Carrot & Your Marketing

Day 3 – Launch Your Site & See The Possibilities

Day 4 – Choosing Keywords & Tracking

Day 5 – Your About Page

Day 6 – Testimonials & Building Credibility

Day 7 – Localizing & Standing Out

WEEK 2

Day 8 – Tweaking Content & Editing The Site

Day 9 – 3rd Party Integration & Domain Setup

Day 10 – Using Our Content Packs

Day 11 – Personalize Confirmation Emails & Test Forms

Day 12 – Create Google Business Profile

Day 13 – Get Social! Connecting Your Accounts

Day 14 – Set Up Google Search Console

WEEK 3

Day 15 – Create Your First Craigslist Post

Day 16 – Facebook Retargeting Pixel

Day 17 – Cost Per Lead & Google Ads Basics

Day 18 – Google Ads: Your 1st Campaign

Day 19 – SEO: How It Works

Day 20 – SEO: Location Specific Pages

Day 21 – SEO: Citations

WEEK 4

Day 22 – Google Ads: Review & Optimize Your Campaign

Day 23 – SEO: Create Your First Backlink

Day 24 – Create Your 1st Video

Day 25 – Other Lead Strategies

Day 26 – SEO: Creating Unique Content

Day 27 – Launch Your Buyer’s Site

Day 28 – Build Your Buyers List

WEEK 5

Day 29 – Leads & Appointments

Day 30 – Preparing For Long Term Success