Keeping Your SEO Rankings When Moving to Carrot
Carrot is known for the edge it can give you with your SEO rankings and countless top investors and agents have moved over from other platforms and increased their rankings even more. But, what if you’ve been working hard on your SEO for your non-Carrot site and you want to make sure you retain (and improve) your SEO rankings when you transition your website over to Carrot?
This page will walk you through how to transition your site over to Carrot and the steps to ensure the highest chance of not impacting your rankings negatively in the process.
What happens with your rankings when you transition your website?
Anytime there is a major change to a website that is ranking well in Google there tends to be a short-term impact while Google re-evaluates the website and makes a new determination on where it thinks the website should rank for certain keywords.
If the transition is done right (we’ll walk through below) we usually see little short term impact (a slight change for a couple of weeks) and a positive impact long-term.
No matter how well you follow our transition process you should be prepared to see short-term volatility in your rankings (usually dropping a handful of spots and bouncing around for several weeks until it resettles near where it was before).
The steps to take to ensure a great transition
It’s important you follow these steps closely to give yourself the best chance to keep and improve your rankings as you transition to Carrot. In basic terms, we’re going to replicate the content (content, title tags/descriptions, URL slugs, etc.) of your currently ranking pages to your Carrot site.
What about my backlinks? Will they transition too?
Great question! There are 2 things that impact your Google rankings.
On-page SEO includes everything content-related.
- Page content
- Blog content
- Title tags
- Page descriptions, etc.
We’ll focus on On-page Items in this guide.
Off-page SEO includes everything that is not on the site.
- Citations, etc.
Off-page items follow with your domain name, so these items won’t be impacted and they’ll continue to flow through to your website with no change after switching to Carrot.
Research / Prep Phase:
Create a simple spreadsheet or document for storing your basic research/info including a list of your current top 10 Google rankings and the pages currently ranking.
For the manual process, simply go through each page of your site and read the SEO page title tag for the page. Then go to Google and type in the title tag and see where it ranks.
Ex: You have a page with a page title of “Sell My House Fast Knoxville Tennessee’s – ABC House Buyers”. Search the primary keyword in google that page is trying to rank for. In this case, it’s “sell my house fast Knoxville”. Type it slowly to see what comes up for the google suggestions and tap the one most similar to your title tag. See if you rank on page 1 or page 2. Click some of the similar related searches Google gives you and see if your site shows up on page 1 or page 2. Do this for each of the main keywords.
This is manual. If you have more than 20 pages you believe are ranking well you may want to use a tool like the ones mentioned above.
Go through each page ranking in the top 10 and ensure you have this info for each keyword you’re ranking for:
- The keyword
- The current Google ranking
- The URL ranking for that keyword
- The page title tag and description for each page
Review each of those ranking pages to determine if the content on those pages is still relevant and content you want to move over to your Carrot site.
Starting Your Carrot Site: The Build-Out Phase:
Look at your list of high ranking pages (top 10) you found in your research that you want to retain the rankings for and build out those pages on your Carrot site. This process is all about duplicating any important ranking pages you want to retain rankings to ensure the content, site title, and meta description look the same (or improved) to Google.
You should proceed in the following order:
- Copy and paste the content from your old site onto a page on your Carrot site and make sure to use the same H1, H2, H3, H4 headings.
- Ensure the URL slug is exactly the same (this is very important. If the URL changes, your ranking will go away. It’ll likely come back but may take weeks or months if you change the URL of a top 10 ranking page).
- Ensure the page title tag and description are exactly the same if it’s a top 3 ranking page. If it’s Position 4-10 we suggest also using the exact same page title tag; however, there may be an opportunity to improve the title tag to increase rankings further (we discuss in our 3 Lead Per Day training)
- Review all pages, URLs, and the site structure to double-check everything is set
- Look through each page to double-check the URL slugs, and page titles/descriptions are the same. And review the content to ensure the content on your high ranking pages is the same. Long-term, you can continue to refine the content on those pages to increase rankings further. But right now isn’t the time for large content changes.
- Attach your URL to your new Carrot site
- You’re all set! Be sure to track your rankings for those pages you want to maintain rankings for in your Carrot SEO tool so you can see any changes. If you are on the Content Pro or Advanced Marketer plan, the Rankings Tool will help automate this process.
After you make the switch, you’ll likely see some volatility in your rankings for several weeks. For extremely competitive phrases, you may even see volatility for 4-12 weeks. However, if the right steps were taken you should see your rankings re-solidify where they were OR improve and stabilize. Long-term you’ll see a ranking improvement from being on the Carrot platform from our high performing tech stack.
Don’t get worried if you see rankings on a weekly basis change a lot. It’ll stabilize. Often times, if done correctly, you’ll see no change at all.
At Carrot, we focus on performance above all else. More top investors and agents have moved their sites over to Carrot and seen ranking increases than any other platform in the industry. We focus on having the best tech stack (page speed, site structure, security, automatic free SSL, etc.) so you can focus on being the best entrepreneur possible – while we focus on the tech.
If you don’t want to do the work yourself we have a service that can do this for you called our Concierge Setup. In this service, we move your site over so it retains or improves your current rankings AND we also dial in the branding, site design, credibility, etc. to further help your site stand out and convert visitors into leads at an even higher rate. We take all of the work off of your hands for you. Simply reach out to support to ask about our Concierge Migration service for any sites that are already ranking well in Google that need extra care to make the move and retain the rankings while we work hard to help you stand out on the Carrot platform and win.
Reach out to our live chat to learn more about this option.