Written by Mason Towne In this tutorial, you’ll learn how to create optimized location pages for your agent site. These location pages are based on a template that we’ve found to be effective at boosting your credibility and SEO. There are several reasons why you’ll want to add location pages to your site.
- They boost your site’s ranking in Google by keeping content fresh and relevant.
- They increase your credibility.
- They show you are knowledgeable about the areas you serve.
Let’s dive in!
What You’ll Need:
- IDX Capabilities on your Carrot site.
- If you don’t have IDX already, you can either reach out to us at support, or sign up for IDX here!
- An image for your Location Page’s featured image
- Preferred resolution for this image is 1920×800
- A Form to put on your location page*
*You can use any form on your location page, and you can even use the same form on all of your location pages, but the best case scenario is that you’ve created a separate form for each location page and you’re filtering your leads into separate email follow up campaigns based on which form they filled out
The Tutorial:
Step 1: Select Locations
Step 2: Add A New Location Page
Step 3: Do Some Keyword Research To Figure Out What To Title Your New Location Page
*If you’re not sure how to do keyword research, here’s a blog post we wrote on it. Scroll down to the section titled “Use Google Suggest to Find Long-tail Keywords” if you want the simple version.
Step 4: Write a 300-500 Word Content Piece on the Location
The content should be keyword rich and relevant to the location. Here are some ideas on what to write about:
- History
- Education
- Demographics
- Activities
- Restaurants
Step 5: Add Your IDX feed to your location page
Follow these steps to add an IDX feed to your location page! https://help.carrot.com/tutorial/idx-and-locations-pages/
*If you’re wanting to narrow your IDX feed down by more than just the city, make sure to reach out to our support. We can create custom IDX feeds that will give you a bit more control of the types of properties that show up as long as your MLS allows it
Step 6: Write a short bio that explains why you’re the expert for this location/niche
Here’s a great example
Step 7: Set a Featured Image That Represents The Location Well
Step 8: Set a Form on Your Location Page
Step 9: Set Your Map to Your Location
That’s it! Your location page is all set now!