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Carrot CRM – Make Offer or Put Under Contract

johnpatrick   Written by johnpatrick    Last updated on

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Introduction

In real estate investing, an offer is a formal proposal made by a buyer to purchase a property under specific terms and conditions. The offer is a key step in the negotiation process, where both parties—buyer and seller—can agree, counter, or reject the terms. It can be presented verbally, or through a written offer. Once accepted, it is formally documented and signed by both parties (buyer and seller) with agreed upon terms and contingencies included.

In this tutorial, we will go over:

Step 1: Make an offer

There are 2 types of offers you can create, Verbal Offers and Contracts. Assign the Record Verbal Offer action if you made the offer over the phone or email. If you did not make a verbal offer but sent a written contract, you can skip this action and assign Send Contract action instead.

  1. From the Actions menu, locate and open the Action of the Opportunity that you want to make an offer on
  2. Select the outcome of the current Action
  3. Click Next Step
  4. Select the Record Verbal Offer Action
  5. Enter the Verbal Offer details like offer amount and offer status
  6. Click Save
  7. Create the appropriate next Action – the system will default to Follow up on Offer
  8. Select an assignee for the Action
  9. Set the due date of the Action
  10. Click Complete Action

Step 2: Mark Offer as Accepted

  1. Open the Action of the Opportunity with the offer you want to mark as accepted
  2. Here you’ll see your open Offer for the property
  3. Click on the contact outcome I got a hold of the seller
  4. Click Next Step
  5. Click the pertinent Outcome – in this instance “Offer Accepted…send contract” since a Verbal Offer is an informal Offer type, the next step would be to send the contract and any other documentation. 
  6. Click Next Step and enter the contract details
  7. Choose an Offer Status
    • Select Offer Accepted if the seller already signed to put the Opportunity under contract
    • Select Seller Considering Offer if the seller hasn’t signed the contract yet so you can follow up
  8. Assign the appropriate next action. If the offer was marked as accepted, place the opportunity under contract. If it was marked as considering, assign a follow-up regarding the offer.

Conclusion:

In order to put an Opportunity under contract, you will need to save an offer on the Opportunity first. Assign the Record Verbal Offer action if you made an offer over the phone, or assign Send Contract action if you sent a written contract to the seller. After saving the offer, it needs to be marked as Offer Accepted which will let you put the Opportunity under contract and push to Transactions.

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