Written by ajsantiago Introduction
Lead scoring is a feature that allows users to add a numerical score which then gets calculated and added to an opportunity. The user can then sort the Opportunities and actions lists by lead score. This makes it easier to prioritize Opportunities/Actions by sorting out which ones need the most attention based on the lead score. The higher the score, the higher the opportunity should be on the priority list.
NOTE: This feature also applies to InvestorFuse Premium
Premium Feature – Lead scoring is available for Premium teams only. Reach out to our Support Team to upgrade your plan and get this feature.
The scores can range from 1 for Cold to 10 for Hot. This is measured through five criteria: Motivations, Actions, Groups, Campaigns and Labels. The total you can have for any lead is 50, which would be the maximum combined score of 10 for each criterion listed above.
To Access Lead Scoring
- Select a team on the left menu
- Click ⚙️ the cogwheel icon
- Select Lead Scoring
- Click the dropdown next to the criteria you want to manage.
- Click Assign a number between 1 and 10 to the subcategory in the dropdown according to how you want to rate that particular subcategory. The number will be saved automatically.
If a Custom Action is assigned a score of 9, whenever that Custom Action is triggered in an Opportunity, that Opportunity will automatically get a 9 in Lead Scoring. If the user puts the Motivation on that Lead as hot which has a score of ten, it will make the Lead Score for that lead a 19 as it will add up the score for the two criteria.
Depending on what the other selections are, the lead can have a score of up to 50.
Each opportunity will have an option to see the score on it as highlighted below.
Lead Score Color Coding
The Lead Score will be color coded with the following:
| Lead Score | Color |
|---|---|
| 0 → 10 | Blue |
| 10 → 20 | Green |
| 20 → 30 | Yellow |
| 30 → 40 | Orange |
| 40 → 50 | Red |
Conclusion:
The lead scoring system in InvestorFuse and CarrotCRM is designed to prioritize and categorize leads based on their engagement and readiness to convert. It assigns points to leads based on specific criteria. The higher the score, the more likely the lead is to convert, allowing investors to focus efforts on the most promising leads. Customizable scoring rules let users tailor the system to their needs, helping optimize workflow and sales conversion. Should further assistance be needed in utilizing this feature, you can continue to search the Help Center or speak to our Support Team in Live Chat.