City landing pages are great when it comes to marketing in multiple cities. It’s a strategy known as LoopNet Marketing and is the same strategy employed by Zillow and Craigslist.
You will need to create city landing pages when you are marketing in a state, county, nationwide, or multiple cities. This strategy allows you to rank for each market area without having to build an entire site for each market. Check out our Learn More section for more information about why this strategy works.
Follow Steps 1 – 7 for every market area you want to target.
Moving forward to Step 8 once all pages are built. Move forward to Step 15 if you are publishing pages and have already created menus. You only need to create a menu when you initially add City Specific Landing Pages to your site.
Step 1: Click “Content” on the site to add landing pages
Step 2: Go to pages and duplicate the home page
Your default home page will be titled “Home” but may be updated/differently titled by the time you begin to work on city landing page. Please search for the page that has a bold “Front Page” in black letters next to it. Hover and you will see a link to “Duplicate” the front page. Click the link.
Please note, once you have a landing page duplicated, it will be independent of the home page. If you want to make an update to the home page and have that carry over to all city landing pages, you’ll need to update the home page prior to duplicating it. Otherwise, any update you want to all pages after they are published will be done on each individual page.
Step 3: Edit the page title
The page title should be your keyword with the location. For example, “Sell My House Fast Houston Texas” is a great title for a seller site. “Buy a Riverfront home in Roseburg Oregon” is a great title for a buyer agent.
Step 4: Update your permalink (URL)
Make sure the permalink for your URL includes the keywords that you’re trying to rank for. For example, if you are creating a landing page for “Sell My House Fast Houston, Texas” then a permalink would be “/sell-my-house-fast-houston-texas.”
Step 5: Override the market city settings
You’ll find the “Override Market Settings” on the page’s Document tab.
These settings overwrite the market place shortcodes throughout the site, such as and . Normally these shortcodes take the settings from your overall settings on your site’s dashboard. When you are setting your city landing pages, you will want to override these with that page’s “Override Market Settings” so that page is a one-off and doesn’t use the site’s settings. For example, a “sell my house fast Houston, Texas” page would override the city of Houston and an override state of Texas. You only need one zipcode for the override zip, regardless of the number of zip codes in that city.
Step 6: Rework the City Landing Page’s content
This page is independent of the home page so be sure to change up some of the content on the page to be original. This way, Google won’t ding your site for duplicate content. Think of how you would read a newspaper and pay attention to the headings, bold print, and image captions. Check out our Learn More section on how to find and use our SEO Tool to help you maintain the page’s optimization.
Step 7: Publish the page
Step 8: Go to your site’s “Design” settings
Now, we’re going to add these as links on your home page to get some SEO juice. Let’s create some menus and add them to the bottom of your site.
Click the left arrow at the top of the page to exit the page editor.
Step 9: Click on “Menus”
Create menus to link your pages for SEO Juice
Follow Steps 10 – 14 twice
Add half the number of pages published in Steps 1 – 7 to one menu and the other half to another menu. Moving forward to Step 15 once both menus are built.
Step 10: Click the “Create New Menu” button
Step 11: Title your menu and click “Next”
Your menu name will appear only on the admin portion of your site. Only you will see it. These menus should not be the Primary, Top, or Footer menus and thus the checkboxes left blank. This menu will be used within what is called the Sidebar Widget – which we will cover shortly.
Step 12: Select “+ Add Items”
Step 13: Add the pages you just created
Step 14: Publish the menu
Click the arrow once to go back and add a new menu for the second addition (as shown in step 15 but one click).
Link your menus to the home page
Step 15: Click the arrow twice to go back to the main menu
Step 16: Select “Widgets”
Step 17: Select Footer Left and Footer Right to add your respective menus to the footer
Start by selecting Footer Left then click “Add a Widget.” Select “Navigation Menu” and choose one of the menus you just created.
Click the arrow by “Footer Left” to go back to the previous page. Select Footer Right and follow the same steps to add the other navigation menu you created that houses the other half of the cities you added. (Check out the GIF below for a continuous replay of these steps.)
Step 18: Click the “Publish” button to finish
- Watch this video to learn why this creating city landing pages works
- This tool will help you keep your pages optimized