You will need to create city landing pages when you are marketing in a state, county, nationwide, or multiple cities. This strategy allows you to rank for each market area without having to build an entire site for each market. This is know as Loopnet Marketing and is the same strategy employed by Zillow and Craigslist. Check out our Learn More section for more information about why this strategy works.
What You’ll Need
- List of all the areas you will be creating landing pages for
Please scroll past the video for individual steps.
Please note a change that has been made that is not reflected in this video: The Sidebar widget you are adding is no longer called a “Custom Menu” It is a “Navigation Menu” . See Step 17 at the bottom of this page for reference
Step 1: Click “Content” on the site to add landing pages
Step 2: Go to pages and duplicate the home page
Your default home page will be titled “Home” but may be updated/differently titled by the time you begin to work on city landing page. Please search for the page that has a bold “Front Page” in black letters next to it. Hover and you will see a link to “Duplicate” the front page. Click the link.
Please note, once you have a landing page duplicated, it will be independent of the home page. If you want to make an update to the home page and have that carry over to all city landing pages, you’ll need to update the home page prior to duplicating it. Otherwise, any update you want to all pages after they are published will be done on each individual page.
Step 3: Edit the page and permalink for SEO
- A) Set new page title: This should be your keyword with the location. For example, “Sell My House Fast Houston Texas” is a great title for a seller site.
- B) Set Permalink: Make sure the permalink for the URLs include the keywords that you’re trying to rank for. For example, if you are creating a landing page for “Sell My House Fast Houston, Texas” then a permalink would be “/sell-my-house-fast-houston-texas.”
Step 4: Override the market city settings
- C) Rework the page’s content: This page is independent of the home page so be sure to change up some of the content on the page to be original. This way, Google won’t ding your site for duplicate content. Think of how you would read a newspaper and pay attention to the headings, bold print, and image captions. Check out our Learn More section on how to find and use our SEO Grader to help you maintain the page’s optimization.
- D) Overwrite market city settings: You will have a shortcode throughout the site , and these take the settings form your overall site settings in the dashboard. When you are setting your city landing pages, you will want to override these with that page’s market area settings. For example, a “sell my house fast houston texas” page would have an override city of Houston and an override state of Texas. You only need one zipcode for the override zip, regardless of the number of zip codes in that city.
Step 5: Publish the page
Step 6: Go to your site’s “Design” settings
Step 7: Click on “Menus”
Step 8: Click the “Create New Menu” button
Step 9: Title your menu and click “Next”
Your menu name will appear only on the admin portion of your site. Only you will see it. These menus should not be the Primary, Top, or Footer menus and thus the checkboxes left blank. This menu will be used within what is called the Sidebar Widget – which we will cover shortly.
Step 10: Select “+ Add Items”
Step 11: Add the Pages you just created
Step 12: Publish the menu
Step 13: Click the arrow to go back to the main menu
Step 14: Select “Widgets”
Step 15: Select Sidebar
*Note: If you do not see Sidebar, you will need to click a page on the right side that has the sidebar to edit it. In the image above, the “Why Rent To Own” page needed to be clicked to access the sidebar.
Step 16: Select + Add a Widget
Step 17: Select “Navigation Menu”
Step 18: Add menu title and select the menu you just created
Step 19: Click the “Publish” button to finish