City-Specific Landing Pages

In this tutorial, you’ll learn how to create City-Specific Landing Pages. To make it simple, City Landing Pages are created by duplicating your main/front page, then, editing the duplicate’s content to speak to a specific market location that you would like to target! We will show you how to do this below!

Why make one? City landing pages are an amazing tool to use when you would like to market to multiple cities at once. It’s a strategy known as LoopNet Marketing and is the same strategy employed by Zillow and Craigslist. You should create city landing pages when you are marketing in a state, county, nationwide, or multiple cities. This strategy allows you to rank for each market area individually without having to build a new site for each market.

Here we go!


Part 1: Creating The City Landing Pages!

Follow Steps 1 – 6 for every market area that would like to target for now. More City Landing Pages can be added later, should you want to space out the work!

Step 1: Navigate to Dashboard > Content > Pages:

  1. Then, hover over your homepage, and click “duplicate” from the options that will appear below the page’s title. Your default home page will be titled “Home” but may have been updated/retitled. Please search for the page that has “Front Page” in black letters next to it.

*Please note, once you have a landing page duplicated, it will be independent of the home page. If you want to make an update to the home page and have that carry over to all city landing pages, you’ll need to update the home page prior to duplicating it. Otherwise, any edit you’d like to make to all pages will need to be performed on each individual page.

Step 2: Edit the page’s title:

  1. Click on the Title text, remove it, and then type in your new title.
  2. The page title should be your chosen keyword phrase for this location. For example, “Sell My House Fast Houston Texas” is a great title for a seller site. “Buy a Riverfront home in Roseburg Oregon” is a great example of a title for a buyer agent!

Step 3: Update The Page’s Permalink (URL):

  1. From the tool panel on the right side of the screen, click over to the “Page” tab. Locate the drop-down that is labeled “Permalink” and click it to open it.
  2. Once this drop-down is open, you will be presented with a “URL Slug” field, type in the new slug here.
  3. Make the permalink for your URL include the keywords that you’re trying to rank for! For example, if you are creating a City Landing Page for selling in the Houston market then a great permalink would be “/sell-my-house-fast-houston-texas”. You could likely use the same title given to your page in Step 2.

Step 4: Override the Market City Settings:

  1. In the same tool panel where you found the Permalink field, scroll down to the location of the drop-down that is labeled “Override Market Settings”. Click it to open it!
  1. Change the Market City and State to your chosen area for this page:

These settings override the market shortcodes throughout the site, such as and . Normally these shortcodes draw the City & State from your Dashboard > Settings area.

Step 5: Rework the City Landing Page’s content

Remember how we duplicated this page using the homepage? You will now want to go through the content of this page and edit it in such a way that it is unique from the homepage it was duplicated from. This way, Google won’t ding your site for duplicate content 🙂 Some ways to do this are to reword the paragraphs, add some unique images, and talk about the main selling points of the City this page is for! For tips, check out our Learn More section on how to find and use our SEO Tool to help you maintain the page’s optimization. 

Step 6: Publish the Page!



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Great work doing that! Take a little break if you need!
Move forward to Part 2 once all of your desired pages are built. Move forward to Part 3 if you are publishing pages and have already created menus.
You only need to create a menu when you initially add City Specific Landing Pages to your site.

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Part 2: Adding the City Landing Pages to Menus

Now, we’re going to add these as links on your home page to get some SEO juice. Let’s create some menus and add them to the bottom of your site.

We’ll be putting half of your City Landing Pages into one menu, and half into another for two menus in total.
To do this, split the total number of City Landing Pages that you have in half. If you created 4 City Landing Pages, add 2 to one menu and 2 to another.

Step 1: Navigate to Dashboard > Design > Menus:

Step 2: Click “Create New Menu” and Title the Created Menus:

  1. We’ll be creating two menus in total. Click the “Create New Menu” text. Then, title the menu on the next page – Once titled, click the “Next” button. Ignore the other options for now!
  2. After clicking “Next” once, click the back arrow in the top left corner to return to the first page we were on. Repeat the process to create your 2nd menu.

Here’s a visual example of this process for you to follow along!

Tip: You can title these two menus anything that you wish, this will only be seen on the Admin side of things. Not by leads. But we recommend naming them something that makes sense – such as “Landing Pages Menu 1” and “Landing Pages Menu 2”

Step 3: Add Pages to Each Menu:

  1. Click back into each newly created menu. Click the “+ Add Items” button.
  2. From the list of pages to the right, add half of your City Landing pages to each menu. In the example below, we have 4 City Landing pages. And so we add 2 to each menu:
  1. Click the orange “Publish” button towards the top to save your work!

Part 3: Adding the Menus to Pages

Step 1: Navigate to Dashboard > Design > Widgets:

  1. Head over to the Design area again, and click on “Widgets” this time:

 

Step 2: Select Footer Left and Footer Right to Add Each Menu to the Footer

  1. We’ll add one menu to the Right Footer and one menu to the Left Footer:
  1. Click on Footer Left/Right and then click the “+ Add a Widget” button.
  2. From the list of widgets options that appear, select “Navigation Menu”
  3. Finally, choose 1 of your Landing Page menus to display from the Select Menu drop-down

Step 3: Grande Finale! Click the “Publish” Button to Finish


Conclusion:

This tutorial had 3 parts. Creating your City Landing Pages, adding your City Landing Pages to menus, and then add those menus to your page! This is a great project to continually work on for SEO improvement purposes. You can at any time add more City Landing Pages to your site!