Written by Trevor Mauch Any marketing you do creates online demand. How?
Let’s say you send out a postcard or do a cold call. Most people are curious and skeptical when they hear from someone they don’t know.
What do we, as humans, do?
Well, often, people pick up their cell phones and search Google for anything identifiable in the marketing. Your name, the phone number you called from, etc.
What they find online will make or break them working with you.
One lost deal could cost you $10k-$20k or more.
How many leads and deals are you losing because your online credibility and authority aren’t up to snuff? Probably more than you think.
1️⃣ First, you’ll want to make sure your Carrot Authority Hub has the right credibility elements on it.
Your bio on the About Page should be designed to sell YOU.
Here’s a summary of elements to maximize that page:
→ Click here to learn how to create the Ideal “About” Page.
2️⃣ Second, you’ll want to add testimonials, making sure to format them so they’ll help your website sell YOU.
Have you ever bought or not bought a product on Amazon because of 1 single review?
Of course. We all have! Your house buyers and sellers do that too.
→ Click here to learn how to format your testimonials.
3️⃣ Third, if you’re doing offline marketing and you use tracking phone numbers, those could be a leaky bucket for you right now, costing you thousands.
Add all your tracking phone numbers to the bottom of your contact page to start to rank for and control the credibility around your brand.
This way, if people search your phone number, your contact page will come up when your potential leads are researching you.
This alone could save you tens of thousands in lost revenue.
Keep honing it as you go, continually publishing content that amplifies your credibility, adding stronger testimonials and other credibility elements to help you stand out as an expert in your market.
How can I keep improving my website credibility?
Check out this video and blog post to learn 10 more ways to beef up the credibility of your Carrot site:
As you continue to build your online credibility, you’ll want to make sure you add unique content that is localized, credible and personalized to your target market.
→ Click here to learn about writing unique content.
Now that the foundation of your credibility is pretty darn strong and you’re mapping out your evergreen content, let’s dive into improving your site’s rankings with the efforts you are making.
ℹ️ Blog Post: Learn more about building online credibility in this post from the Carrot blog →