One of the largest influencers in the success of your business is how you position yourself in the market.
“Positioning is what you do to the mind of the prospect, not just what the product does. That, you position the product in the mind of the prospect.”
When a seller or buyer considers a company to work with, they will mentally position your company alongside the other alternatives they’ve looked at.
If you’re a wholesaler, oftentimes your positioning is “I can make cash offers and close quickly.” Great! That sets you apart from agents. But it’s the same positioning as every other wholesaler in your market. If you’re an agent whose positioning is “I can help you sell your house quickly, and I’m nice!” every other agent can say the same thing.
9 out of 10 investors and agents fail to position differently from their competitors.
In the Truck Talk below, we dive into positioning and give you tips on how to position your company to win & equip you with the tools you need to stand out with your Carrot Lead Gen Hub.