Written by nategifford The Domain Overview tool is a handy SEO helper for folks who have Carrot websites. It’s here to help you understand how well your website is doing in Google search results.
It gives you a quick look at some important about your off-page SEO, like how much organic search traffic your site is getting, how trusted your site is, and how many other websites link to yours. With this tool, you can keep an eye on how well your website is doing in Google over time.
In this article, we’ll show you what the Domain Overview tool is all about and how you can use it.
Section 1: Overview of Organic Profile and Backlink Profile
The top overview section provides an immediate look at your website’s performance. It includes essential data about your organic search traffic and backlinks, including:
- Total Keywords: The total number of keywords your site ranks for in the top 100 positions in Google search results.
- Organic Visitors: The number of weekly visitors your site receives through organic search results.
- Authority Score: A proprietary metric from Semrush measuring your domain’s overall reputation and quality. It considers factors like backlinks, organic search traffic, and overall authenticity.
- Total Backlinks: The number of incoming backlinks from other websites to your domain.
- Referring Domains: The total number of domains linking back to your website.
Section 2: Organic Growth
This section displays historical data about your website’s performance in the organic search results, tracking changes over time for the following metrics:
- Organic Keywords: The historical growth in the number of keywords your domain ranks for in the top 100 positions in Google search results. Google typically shows 10 results per page, so keywords in the Top 3 or positions 4-10 are ranking on the first page of search results.
- Organic Traffic: Changes in organic search traffic to your site over time.
Section 3: Backlink Growth and Attributes
The Backlink Growth and Backlink Attributes section provides insights into your website’s backlink profile. It includes details on the following:
- Referring Domains: Changes in the number of domains linking to your site over time.
- Authority Score: Historical changes in your domain’s Authority Score.
- Link Attributes: Describes the nature of links to your site (follow, nofollow, sponsored, and user-generated content).
- Backlink Types: Indicates the type of content that links to your site (text, image, frames, and forms).
Note: you can dive even deeper into your backlink data with our Backlink Analysis tool.
Domain Overview FAQs
What are the percent change numbers based on? How often is data pulled for this page?
The percent change numbers (shown in green or red with an up or down arrow) are calculated on a week-over-week basis. Data for the Domain Overview tool is refreshed weekly.
What is a good Authority Score?
Generally speaking, the higher the Authority Score of a domain, the more trusted it is. It is based on a scale of 1 to 100, with higher numbers being better. That said, very few domains on the Internet will have extremely high scores in the 80s or 90s. (Think sites like Wikipedia or Facebook.)
When considering whether an Authority Score is good or bad, you should focus on the average Authority Score of websites in your industry.
For most Carrot customers, an Authority Score in the low double digits (high teens to 20s) is considered solid.
Check out our tips for improving your Google rankings, or dive even deeper into your backlink data with our Backlink Analysis tool.
Conclusion:
The Domain Overview tool is a valuable asset for Carrot members looking to enhance their SEO strategies and track their website’s performance. It provides a snapshot of historical data and insights about your organic search traffic and backlink profile.
You can dive in even deeper with our Backlink Analysis Tool and other built-in SEO Tools.