Written by taylorlondon Location pages are an important part of your overall website structure. The approach you take depends on your own business strategy and goals.
With Auto-Location pages, there’s no need to worry about accounting for missing content updates. Auto-Locations mirror the parent page they are created from, saving you time and eliminating the need to apply any new updates across multiple pages.
This tutorial will help you determine how Auto-Location pages can fit into your market expansion strategy.
If you’re just getting started with Location Pages, we suggest reading these tutorials as well:
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Why Use Auto-Location Pages?
Unless you are operating out of a major market like Houston, your primary market isn’t likely to be the only area you serve–even then, you are likely able to reach area suburbs fairly easily and don’t want to let those lead opportunities go to competitor sites.
Using our Auto-Location page feature can help you create rankable pages that mirror your homepage in minutes and will set up an SEO-friendly sitemap to clue in search engines as to where your business operates.
🚨 Remember: The work you’ve put into your Carrot site — optimizing your homepage, adding personalization and credibility, making the content at least 50% unique from the original content — this will all help set your site up for long-term success. Make sure that you’ve updated and optimized your homepage before creating Auto-Location pages! Learn more
Are Auto-Location Pages Right For Me?
Before you start to create just any Location page, it’s important to do a quick self-assessment to determine what type of Location page — regular or auto — is right for your site.
- Do you plan to extensively localize each of your Location pages with images and video?
- Does the target market for your Location page require any additional keyword optimization that is different from its parent page?
If the answer to both of the above questions is “no“, create an Auto-Location page.
If the answer to either of the above is “yes“, you will want to manually create a regular Location page by manually duplicating the parent page you would like to base the Location page content off of.
This is important because Auto-Location pages mirror the parent page they are created from, automatically applying any new updates across multiple pages.
This time-saving feature is great if you’re planning to have location pages that are all basically the same. But if you want to do extensive customizations to make each location page different from the next, you’ll want to do this process manually.
State Auto-Location pages
Having a page to target an entire state may seem like overkill on the surface, but we’ve found this to be a successful strategy for capturing leads that may otherwise fall through the cracks. Remember, search engines can crawl your site map and come away with a high-level understanding of the areas you serve. In the interest of showing helpful search results, this map ensures it won’t send visitors who live on the other side of the state, but rather funnel traffic that resides within the area you serve.
Creating a state page ensures the leads that may otherwise fall through the cracks within the greater market you target can still be sent your way.
When should I create multiple State Auto-Location pages?
Applying the same reasoning behind creating a complete site map for Google, if the area you serve overlaps state boundaries, you should absolutely create an additional State Auto-Location page to ensure you are sending traffic to relevant pages. Here’s what this might look like in practice using Portland, Oregon as the primary market operating within a rough driving distance of 30 minutes or less:
Primary market (Homepage)
Portland, Oregon
State Location page
Oregon
City Location pages
– Tigard
– Beaverton
– Tualatin
State Location page
Washington
City Location pages
– Vancouver
To state the obvious from the above list: there are other cities that lie within this theoretical “map”, but how Auto-Location pages are structured allows Google to decipher the best location to funnel traffic in the absence of the exact city. You don’t need to build and meticulously maintain an armada of Auto-Location pages in order to rank–instead, hone your homepage content and the linked Auto-Location pages will mirror the updates automatically.
City Auto-Location pages
Determining what City Auto-Location pages to add to your site depends on the resources you have available in addition to your understanding of your market. If you don’t have interest or see any potential within a particular market for leads, there’s no need to create a page–auto or no–that won’t bring your best leads. Save your site SEO equity for cities and markets you truly value.
Remember, in order to create a City Auto-Location page, you will need to first create a State Auto-Location page.
County Auto-Location pages
Here’s an important disclaimer up front–targeting counties is a strategy that is largely advised for Land Seller/Buyer site owners targeting keywords that are frequently paired with a county (e.g. “Land for sale clackamas county”). For everyone else, targeting cities and states is the advised strategy–but be sure to do your own keyword research with the Keyword Explorer prior to making that decision. For those who are creating County Auto-Location pages, you will still want to create a State Auto-Location page to capture the traffic in the surrounding counties you are targeting. You can also specify a specific zip code if you’d like to target a certain area within your county through the Quick Edit settings for each Auto-Location page.