Explained: Pre-Built Block Patterns

The Visual Editor is a powerful tool with a wide range of building blocks that allow you to create and personalize your web pages in countless ways. With so many options, you can truly make your website your own. That being said, endless design and customization possibilities can sometimes feel a bit overwhelming, especially when there’s no one “right” way to do things.

That’s where our Pre-Built Block Patterns come in to simplify your website-building experience. Block Patterns are pre-built templates–curated by Carrot’s design team–readily available to add to any page of your site. They are designed to make adding images, forms, and content to your pages quicker and more straightforward. Instead of painstakingly building each section block by block, Block Patterns allow you to achieve your desired layout with just a single click. You can easily replace the placeholder content with your own information, saving you time and effort. It’s as simple as that!

Using Pre-Built Block Patterns to Increase Conversion

Block Patterns can be categorized into three main types, each serving a specific purpose:

Personalization Block Patterns: Faceless entities are never going to generate the same level of engagement or trust compared to a friendly face! We hear time and time again from members how radically improved their initial conversations are with leads when they can speak with the business owner they recognize from the site. From video blocks to a variety of image and text layouts, adding personalization to your pages is now a breeze. We recommend having at least one image of the business owner on the homepage as well as the About Us/Our Company page.

Credibility Block Patterns: Your site should answer one of the primary objections visitors have when on a page: is this business legit? Credibility Bars, Testimonials and related elements are vital to providing the proof visitors need to entrust you with their business or personal information.

We’ve built a wide range of layouts and badges of common entities to make it even easier to link to third-party reviews and pages–these naturally create valuable backlinks to validate your business to potential clients as well as search engines, and are vital to generating motivated leads. For those looking to add attractive testimonials to their homepage (which we highly recommend!) we’ve created an assortment of clean, distraction-free testimonial block patterns help solidify your expertise and credibility.

Localization Block Patterns: Site visitors are more likely to entrust their information and business to you as a local owner and operator in their market versus a competitor site that contains more generic stock images. Block Patterns within the Localization category make it each to add in background images that solidify your local credibility while still keeping them focused on the content.

How can I access Block Patterns?

Block Patterns are available on each page’s edit screen. First, go to your Site’s Dashboard. Then navigate to the Content menu, then to Pages, and click a page to edit.

By default, the Block Patterns are available when you click the plus “+” icon to add a new block to the page. You can find the plus, “+” icon on the top left of your page editor or within your page content wherever you see a black “+” icon present.

Alternatively, you can access by navigating to the orange Block Inserter in the top left toolbar and clicking on “Patterns”.

Using Block Patterns

To use Block Patterns, you can add it to a specific location on the page or click the pattern, and it will insert at the end of the page.

If you want to add the pattern at a specific location, click the area of the page you want the pattern to be. Once your pointer has selected the location, click the pattern you want to be inserted there.

Editing Block Patterns

Once you have your Block Pattern on the page, you can start editing the placeholder details by clicking the image or content. You can then delete the information or build upon the information, removing anything you don’t need along the way.

Learn More About Blocks and Patterns