Purchasing a Domain: Where and Best Practices!

Here are some helpful tips and suggestions on where to purchase a domain. Plus, learn how to choose a domain name that will be effective and SEO friendly for your business:


How to Choose?

There are many things to consider when purchasing a domain name; however, we don’t recommend choosing domain names based just on SEO.

Domain names themselves have a very small impact on SEO, and we don’t generally recommend using keyword-specific domain names because they tend to be rather long and aren’t always great for building credibility.

Rather, we recommend choosing domain names that are easy to read and will help boost the credibility of your business, both online AND in the real world.

Tips for choosing a domain name:

  • Keep it simple and memorable
  • It should be easy to type, spell, and pronounce
  • Avoid dashes, hyphens and numbers
  • Avoid trademarks or competitor names
  • Avoid vague or generic options
  • Stay on brand and use your company name
  • Including keywords related to your business or your location can be a good thing – but not required
  • Go with .com or .net

Does my domain name matter in SEO?

Your domain name isn’t a direct Google ranking factor. However, creating a strong brand for your business and having a memorable domain name can indirectly affect SEO.

Some other useful suggestions to think about

Most buyers and sellers will resonate with a domain name that has the action they are looking to take. For example, you will see a lot of real estate investor sites with domains such as:

ℹ️ Via Moz: How to Choose a Domain Name


Where to Buy?

For automatic configuration done for you…

Buy your domain from Hover

Since Hover is set to automatically connect DNS records for any Carrot sites, setup takes a few minutes with minimal hassle on your part. We highly recommend going this route to save you time and effort.

For straightforward setup with good support…

Buy your domain from Namecheap

Namecheap is another domain registrar we like to recommend. They make it easy to find and purchase your domain name. In addition, here are a few other benefits of buying with Namecheap:


Bonus:

If you do go with Hover, we have a Hover Domain Setup tutorial for you. It will guide you on how to properly connect your existing Hover domain to your Carrot site and how to also connect a new account with Carrot’s 10% discount applied. You can find that here.


Affiliate Relationship Disclaimer: While our recommendations of Hover and Namecheap are based on our experience and success with their services, Carrot is an affiliate partner with Hover and Namecheap and may receive compensation for referrals via links on this page.