Carrot’s Unique Content Tool

Carrot gives you a head start with pre-written content, but you still need to personalize it and add unique content to truly stand out.

Luckily, our Unique Content Tool helps you see how different your edited content is from the original template. Plus, our AI Rewrite Tool makes personalizing your content easier than ever!

This tutorial will explain where to find the Unique Content tool and give you tips on how to utilize it.

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Where to Find the Unique Content Tool

There are a few main areas where you can see the unique content tool in your Carrot site dashboard:

• Content Overview
• Pages or Posts main area
• Visual Editor (when editing a page or post)

Your Content Overview provides a snapshot of your total published pages, blog posts, and key content. The Unique Content column shows whether or not you’ve edited your pages to be different from the original content provided:

You’ll also see a similar Unique Content column when viewing the list of Pages or Posts in your site dashboard:

When editing content on your site in the Visual Editor, you’ll also find a Unique Content section in the Page settings of the right sidebar:

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Using the Unique Content Tool

Adding unique content that is localized, credible and personalized to your target market is central to Carrot’s content strategy.

You can use our Unique Content Tool to see how different the rewritten content is from the default template.

We generally recommend rewriting and/or adding content to be at least 30-50% unique from the original. For your homepage, we recommend making it at least 50% unique.

Check out the video below to learn more about using the Unique Content Tool and editing your homepage:

Best Practices

• Use Carrot’s AI Rewrite tool to quickly rewrite and personalize the content to your business. Be sure to update your Business Description field in your site Settings prior to using the AI Rewrite tool.
• Aim for at least 30-50% unique content on all pages. For your homepage, we recommend making it at least 50% unique. Learn more about writing unique content.
• Be mindful of your target keyword phrases for the page (most often something like ‘sell my house fast’, ‘we buy houses’, etc). Keeping these phrases on your page is crucial for making your page show up better in search results!
• We don’t recommend deleting any shortcodes when editing your content such as [market_city] or [market_state] as these are the magic behind many of our most powerful SEO features.
• Focus mostly on editing and adding paragraph content on the page. We’ve already optimized page titles and headings for you based on the page’s target keywords.
• You can also use our pre-built block patterns to quickly add stylized sections to your pages, where you can add new content about your business or services.
• You can use a thesaurus to find different words that mean the same thing. This will keep the information in your content flowing nicely and helps with entity-based SEO.

Why is unique content important?

Unique content is important for SEO and visibility in the Google search results. It’s also important for increasing trust and credibility with your website visitors.

Across the board, our top-performing member sites had homepage content that was substantially unique from the foundational template the site was launched with. The lowest-performing sites had made no changes at all to their homepages.

Making sure your Carrot website’s content is tailored to your specific audience is crucial for success. Learn more about writing unique content.

How do I customize my homepage and add unique content without deleting the SEO that’s already there?

Focus mostly on editing and adding content on the page. You can add new paragraph blocks or even use our pre-built Block Patterns to add new sections of content.

You can also use Carrot’s AI Rewrite tool to rewrite up to a whole page of content or as little as a sentence. The AI Rewrite tool will preserve existing shortcodes and SEO keywords, and it skips H1 and H2 headings for SEO reasons. Once you add a Business Description in your site Settings, the AI Rewrite tool will personalize your content and make it unique to your business.

We’ve already optimized page titles and headings for you based on the page’s target keywords. We don’t recommend editing those unless you are experienced with SEO. Learn more about on-page SEO.

The best way to make your homepage unique is to add content about your business, your specific business expertise, and the local area you’re focused on. Your goal with personalization is to drive home the message that a real person (or people) is behind the website visitors are on. Learn more about writing unique content.

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Conclusion

Our Unique Content Tool is a fantastic tool for Carrot website owners who want to improve their SEO. It lets you personalize your content and see how much you’ve changed it. By doing this, you can avoid having the same content as other sites, make sure visitors have a better experience, and improve your website’s visibility and ranking on Google. Using our Unique Content Tool will definitely help you get better results and make your Carrot site stand out online!

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Learn More:

• Writing Unique Content
• Customize Your Pages with the Visual Editor and Blocks
• How To Use Carrot’s AI Rewrite Tool

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