Purchasing a Domain: Where and Best Practices!

Here are some helpful tips and suggestions on where to purchase a domain. Plus, learn how to choose a domain name that will be effective and SEO friendly for your business:

How to Choose?

There are many things to consider when purchasing a domain name; however, we don’t recommend choosing domain names based just on SEO.

Domain names themselves have a very small impact on SEO, and we don’t generally recommend using keyword-specific domain names because they tend to be rather long and aren’t always great for building credibility.

Rather, we recommend choosing domain names that are easy to read and will help boost the credibility of your business, both online AND in the real world.

Tips for choosing a domain name:

  • Keep it simple and memorable
  • It should be easy to type, spell, and pronounce
  • Avoid dashes, hyphens and numbers
  • Avoid trademarks or competitor names
  • Avoid vague or generic options
  • Stay on brand and use your company name
  • Including keywords related to your business or your location can be a good thing – but not required
  • Go with .com or .net

Does my domain name matter in SEO?

Your domain name isn’t a direct Google ranking factor. However, creating a strong brand for your business and having a memorable domain name can indirectly affect SEO.

Some other useful suggestions to think about

Most buyers and sellers will resonate with a domain name that has the action they are looking to take. For example, you will see a lot of real estate investor sites with domains such as:

ℹ️ Via Moz: How to Choose a Domain Name

Where to Buy?

Buy your domain from Namecheap

Namecheap is by far our favorite domain registrar. They make it easy to find and purchase your domain name. In addition, here are a few other benefits of buying with Namecheap:


If you do go with Namecheap, we have a How to Connect Namecheap to Carrot tutorial for you. You can find that here: https://help.carrot.com/tutorial/namecheap-domains/

Affiliate Relationship Disclaimer: While our recommendation of Namecheap is based on our experience and success with their service, Carrot is an affiliate partner with Namecheap and may receive compensation for referrals via links on this page.