Written by Trevor Mauch Tests consistently prove the second most popular page on your site, other than the home page, is your about page. Your potential leads want to know who you are and it’s important for you to tell them… BUT they also want to know what others would have to say about you.
Rather than letting them find someone else’s review in Google, you can tell them directly on your site so they don’t go elsewhere. Testimonials can dramatically enhance your credibility and improve your lead flow.
But first… let’s nip this one in the bud. You don’t have to have a ton of experience to get great testimonials. You can still get great testimonials even if you are a newbie and haven’t close your first deal 🙂
For more information and examples of this, drop down to our Learn More section.
Let’s dive into how you can add them to your site!
Step 1: Go To Your Site Content Area.
Alternatively – Click here to go directly to your testimonials area
Step 2: Click on the “Testimonials” tab.
Step 3: Click “Add New”
Step 4: Enter your testimonial.
Step 5: Add a photo if you’d like.
- Click “Add Media”
- Click “Upload Files”
- Select your file
- Then click “Insert into post”
Click here for a more detailed explanation on adding an image to your testimonial.
Step 6: Add the testimonial author.
Step 7: Publish your testimonial
Step 8: (Optional) Tweak your testimonial for biggest impact!
- Pick out a key phrase to highlight.
- Align the photo with the content. This example is aligned left.
- This testimonial has the photo placed at the beginning of the testimonial.
- You can drag and adjust the photo to fit how you want it.
Learn More:
What Is In A Good Testimonial?
Ideally, testimonials should show the website visitor why you are a good, honest, ethical, and effective person to work with. You don’t have to have done 100 deals to be able to be an honest and trustworthy person who is able to help a seller sell their house fast. Right? So get testimonials on your website that give people a good glimpse of who you are as a person, your ethics, honesty, knowledge, etc.
If you have done deals, work to get testimonials from every client you work with (buyers, sellers, tenants, lenders, etc.). Ask them about their experience, what they loved, what you can improve on, and how you helped them (as specific as possible).
Then you can use those in your marketing as you go.
For In-Experienced Investors / Agents
If you haven’t done any deals yet and think you can’t add any good testimonials to your websites, I always advise clients to first get character-based testimonials.
We all know someone who can “vouch” for us such as a current or previous employer, Pastor, business associates, insurance person, banker, ect. These may have nothing to do with your experience in real estate at all… but 100% on the type of person you are and your integrity, honesty, and ethics.
Here are some examples of Character-Based testimonials:
“I have known Adrian for the last 3 years and know him to be a person of character”. – Jim Jimbo – Portland Businessman
“I been doing business with Adrian and he is a person who always come through.” – Jim Jimbo – Portland Homeowner
“When Adrian says he’ll do something, you can take that to the bank. He’s one of the most dependable and ethical people I’ve come across.” – Jim Jimbo – Portland United Way CEO
As you see, the testimonials don’t have to be just about closing deals… they can also focus on your character to help boost the credibility on your website.
Then, as you start to close deals… gather testimonials from your sellers, buyers, lenders, and tenants at the closing table about their experiences and start adding those to your website as you go!
How to put testimonials in your content
Where do these testimonials appear?
By default, the testimonials will appear in two places.
1st In the testimonials widget on the sidebar of your site pages.
2nd On the Testimonials page of your site.
