Your Company Page (or About Us page) is the second most important page to update on all of your sites. Across the board, we have found “Our Company” pages are the second page visited by your potential leads. They want to know who you are and why they should work with you. Once you go through this tutorial, you will know how to update the “Our Company” page to share your story and stand out in your market.
Let’s get started!
Step 1: Go to Your Site’s Dashboard Within Your Account
Step 2: Click “View Site” on the Left-Side Menu
Step 3: Click “Our Company” Menu Link
By default, this is located on the top right or top center menu. It may be titled “About Us” instead of “Our Company.”
Step 4: Click “Edit Page” on the Top Black Admin Bar
Step 5: Update the Content of Your “Our Company” Page
You will have arrived on the edit page for the Our Company or About Us page. This is the place you will add and update content so the information on this page is indicative of you and your business. There are a couple main sections to every page:
- The Hero Section is a banner-like section at the top of your page. It is what you see on the home page and you will have the same layout as your homepage when you activate this section. You can add a form, call to action content, and a background image to add some pizzazz to your company page.
- The Credibility Bar is a block that can be placed directly between the hero section and the main content. It can include an image, testimonials, or custom content. It is best used for items such as a BBB logo, Equal Housing Opportunity logo, and other concise items that build the legitimacy of your business.
- The Main Content is the section that our site has completed on the Our Company page by default. we do not have the hero section or the credibility bar activated on this page. This is the area you will work in the most. Add your company information and update any of the default information so this page represents you, your company, and how it aligns with your visitors’ goals. Once completed, hit the update button and you are finished.
Step 6: Click “Update” and You’re Done!
- How to write a credibility-boosting bio
- Add photographs to your About Us page
- Use our SEO Tool to be sure the page is optimized