Creating Authority Content


Authority content essentially documents what you’re already doing in your work as an investor or agent.

You don’t need fancy cameras. You don’t need a big budget. You don’t need a lot of time. You simply need to shift your mindset to recognize when you’re doing things that your target market would find interesting, valuable, educational, and useful and create content on those topics. 

We’re not going over that type of “brand” content in this training. We’re hyper-focusing on content that attracts your ideal clients when they’re searching for solutions online.  The brand type of content is great content to serve up in front of them once they land on your site or to retarget them on Facebook, so they see you’re real people, relatable, and trustworthy.

There are several ways to get this content on your Carrot Lead Gen Hub. Most of the plans even have ways we helped automate content to save you hours per week. Below we’ll dive into the “good, better, best” of content creation.

Good: Use Carrot’s Automated Content Library

The simplest way to start creating content is to leverage Carrot’s Automated Content Library.

Google looks for web pages with robust content relevant to the search someone typed in. The best way to rank in Google is to write a 500-1000 word article on a topic your prospects are searching for. Examples below. However, if you don’t like writing, use our Automated Content Library, where we do the research and writing for you.  You can log in monthly and schedule your content in less than 5 minutes.

Goal: Publish one blog post per week.  

ℹ️ Click here to learn how to schedule blog posts using Carrot’s content library →

Better: VideoPost transcription

Creating a VideoPost is essentially the same as creating a written blog post, but instead of writing about a specific idea, you shoot a video about it and then create a blog post using the video transcription. You can optimize your VideoPost like you’d optimize any other page on your website. Learn more about page optimization here.

VideoPost is a great way to create high-quality content that both Google and your customers will love. Our system then takes the video, automatically transcribe it behind the scenes, and creates a full-written blog post for you – complete with a title, your video, and the text. This is a crazy effective way to rank well in Google and build Authority with content unique to you, all in under 10 minutes per week. For a step-by-step walkthrough of how to create a VideoPost, click here.

If you’re ready to dive into video marketing further, check out our playbooks! ↴

Best: Fully written blog post

A written blog post is the best type of authority content you can add to your Carrot website. A well-written blog post is 1,500-2,000 words and is optimized for a specific long-tail keyword that you’re targeting.

ℹ️ Click here to learn more about blog posts & blog post strategy →

Choosing Your Post Topics

We’ve all heard the phrase that we’re not supposed to make fun and creative videos… but there’s a caveat to this. A great agent or investor should find opportunities to create content that isn’t just to answer questions but also to entertain, show you’re a real person, show your personality, and show how you support the community.

Have questions on what type of content you should create? It’s an extremely common question. Don’t sweat it. We like to remove guessing or creativity from the mix and create content based on what Google tells us people are searching.

Here’s a quick, free way to come up with content ideas:

  1. Decide which niche/client type you want to get in front of.
  2. Search in Google things you think they may search.
  3. Scroll down to the bottom of Google to look at the “related searches.” Those are all things people search for each month, and each could be a great content idea!
  4. Take those searches and either write a blog post or create a short video on those topics while saying some of the keywords in the video.