Why Use The Automated Content Library?
Blogs are a great way to build authority and generate traffic for your site. For SEO, content should be written by people, for people. With this in mind, our pre-written blog posts answer search engine queries and explain topics important to prospects.
Rather than writing posts from scratch, choose from thousands of high-quality articles for your site, and automate your marketing by scheduling posts ahead of time.
To increase the likelihood of ranking above the competition, add your own market insight and expertise to each post.
How It Works
- Each month, the Carrot team researches and writes unique, relevant and SEO optimized blog posts (grouped into packs aimed at a similar target audience) covering a variety of topics within real estate.
- You can choose from new as well as past content to schedule and publish on your Carrot site on a weekly or monthly basis: just be sure to add your own unique content in order to stand out among competitor sites (in a range of 30-40%).
- Users can find these 500-800 word blogs through long-tail keyword searches that each post is geared towards–blog posts can be linked to one another when relevant, or to a niche page or post topic (ideally 1,500 words or higher, with more conversion elements added) to point search engines to the main authoritative page for the topic on your site.
- These blog posts not only help search engines understand your area of expertise, it adds to your market authority for users looking for answers to their questions or issues (also referred to by Google as “helpful content”), which results in higher conversion rates for your Carrot site.
Getting Started With The Automated Content Library
Select a Content Pack The newest packs are displayed on the main page of the Content Library–click on a pack title to preview and schedule.
Review and Schedule Carefully review each individual post to ensure the keyword phrase is relevant to your target audience. Publishing once per week allows adequate time for you to edit and add content to scheduled posts.
Edit and Personalize! Stand out from your competitors by adding market-relevant content and personalizing your posts. This will encourage Google to rank posts higher than competing content that has been unaltered. Aim for 30-40% unique content.
All blog posts that you scheduled from the Automated Content Library can be viewed by clicking on “Content” from the left menu and then “Content Library Posts” from the single-line menu above the listed posts. If you want to filter the view even further to all posts associated with the Content Pack, simply click the link in the “Content Pack” column.
If you have published an individual blog post within a content pack in the past, that post will not be scheduled to avoid publishing duplicate posts on your site.
Previously scheduled or published posts are also noted underneath each post description from the individual pack preview page.
Unsure of where to start when it comes to planning and writing blog content? We have a detailed tutorial on blog content strategy here
Just like any skill, great blog content writing takes time to develop. Fortunately, the Automated Content Library allows you to get comfortable with ready-made blog posts that are fully editable to allow for personalization and expansion on the content itself. We have thousands of posts to choose from–get started today!