Written by jake 
This feature is included in our Content Tools add-on! If you currently have only limited access but would like to take advantage of this helpful feature, you can update your membership options.
Carrot’s Automated Content Library is a collection of pre-written articles our copywriters craft and optimize based on the types of leads you want to find.
Each month, the Carrot team researches and writes unique, relevant and SEO optimized blog posts (grouped into packs aimed at a similar target audience) covering a variety of topics within real estate.
This tutorial will walk you through how you can add these content packs to your site, which will also help you improve your SEO. Let’s get started!
Step 1: Access the Content Library
Go to your account page at app.carrot.com/account and click on the “Schedule” link located below your posts, or click “Content Marketing” on the top right to be directed to the tool. You can also access it directly at content.carrot.com
Step 2: Choose your Focus
Step 3: Choose Your Lead Type
Step 4: Choose your Content Pack
Each pack has an arrangement of articles targeting different long-tail keyword phrases as it relates to an overarching niche topic, such as foreclosure, staging tips for listing, and probate.
Choose a pack that represents your unique business and services. Publishing blog articles outside of your target audience or business will only make it more difficult for search engine’s to determine who you serve. Learn more about how to position yourself in the market.
We recommend you always view the articles prior to scheduling by clicking the article link to preview.
Step 5: Schedule Your Content
Once you have found the content you want to add to your site, it’s time to schedule! Click the pack link and it will take you to a screen that will allow you to schedule your articles.
- Confirm the site you want to add the articles to
- Choose the timeframe to schedule the articles (recommended 1 x per week)
- Verify the date the first article is to be published
- Hit “Add Content Pack”
A module will appear confirming the pack has been scheduled along with a prompt to edit at least 30% of your post. The content pack page will show a series of green boxes around the articles confirming they have been scheduled. If you see orange boxes, then the articles were not published to your site because they have been previously added.
Getting the most from your Content Packs
We suggest scheduling up to 1 blog post per week and publishing them on a Tuesday, Wednesday, or Thursday (the days our data shows the most people visit our customers’ websites). You can log in monthly and schedule up all of your content in less than 5 minutes–it’s then up to you to personalize and add unique content to ensure a more favorable ranking.
There are several points of value for the automated content packs.
- First, they’re perfect for having consistent high-value “localized” content to share on social media. This can boost engagement and help drive more traffic to your site.
- Second, if the posts are modified to at least 30-50% or higher, they are much more likely to rank!
- Third, search engines along with your target audience can see your content is updated on a regular basis, building trust and credibility.
Share content packs on Facebook, Instagram, and LinkedIn.
Content packs can be easily shared to social media to keep fresh and authoritative content in front of your audience.
When a prospect lands on a FB business page that hasn’t had any updates for months (or years) it lowers the credibility of your page. So use this feature to keep your social profiles active and fresh and driving people back to your Carrot Authority Hub.
Want to make them rank well in Google?
Great! Our team does the hard work of research, writing, and optimization of each article. We provide a solid foundation, but by making each article your own, that’s where the magic really happens!
To make them stand out so they’re seen as unique and valuable in Google’s eyes, we suggest going through and modifying the blog posts 30-50%.
You can use our Unique Content Tool to see how much of your post has been changed from the original version. Start by adding 100-200 words to make the blog posts even more robust and unique.
If it’s a blog post related to your unique expertise and experience, add a personal anecdote or share brief story to personalize the post. This will help you build your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), which is something Google looks at when evaluating the quality of search results.
If you want to focus the article on your local market area, add references to local things related to the article. You might add names of local neighborhoods, towns, or landmarks. You could also link out to related local resources or local news articles.
Adjusting the headings and re-writing half of the paragraphs with your own words is another great strategy to leverage our content packs. You can also use Carrot’s AI Rewrite Tool to help you quickly update some of the content.
Rather than spending hours to research and write a blog post from scratch, spend 10-15 minutes per article rewriting some of the content in your own words and adding information that is specific to your own business expertise or local market area.
Now, many clients have Carrot automated content packs that are ranking high in Google and have for years with no customization. We’ve found Google does reward the first one they index in a market as “unique content” and can rank really well. To ensure yours gets indexed and a high change of ranking, take our advice above to personalize them.
Here’s an in-depth article that highlights some of the ways you can modify and add content to your post.
More is NOT always better.
If two content packs a week is good, 10 a day is better, right?
Not necessarily.
If the content is 100% unique, high quality, and offers robust information about your topic of real estate in your area… then YES more can be better.
But if having your posts rank well in Google is a primary goal for you with your automated content packs, only schedule the volume of packs that you have the time & resources to customize the way we’ve described above.
Scheduling tons of blog posts from our Automated Content Library but barely personalizing or customizing any of that content will not usually reward you with high rankings on those articles.
When it comes to creating content for SEO, think QUALITY over quantity.
IMPORTANT TIP: From time to time, Carrot members will reach out asking “why are my blog posts not indexed by Google?”. And the issue tends to be that they either didn’t personalize the articles at all OR not enough. Usually, a customer may update just the headings and a few words here or there but the article is still 98% the same as the stock article. So to have Google fully index your automated articles, be sure to add content and personalize.
Learn More
- Watch this coaching call to learn how to get the most of these articles
- Learn how to modify and add content to your blog posts
