Scheduling Content with the Automated Content Library

Members with the Content Tools Add-On have access to the Automated Content Library, which is a collection of pre-written articles our copywriters craft and optimize based on the types of leads you want to find. You’ll get access to our Content Library which is always being updated.

This tutorial will walk you through how you can add these content packs to your site, which will also help you improve your SEO. Let’s get started!

How to Schedule Your Carrot Content Packs - Video Tutorial

Step 1: Access the Content Library

Go to your account page at app.carrot.com/account and click on the “Schedule” link located below your posts, or click “Content Marketing” on the top right to be directed to the tool. You can also access it directly at content.carrot.com

Step 2: Choose your Focus

Step 3: Choose Your Lead Type

Step 4: Choose your Content Pack

Each pack has an arrangement of articles targeting different long-tail keyword phrases as it relates to an overarching topic, such as foreclosure, staging tips for listing, and probate. Choose a pack that represents your business and services–publishing blog articles outside of your target audience or business will only make it more difficult for search engine’s to determine who you serve. We recommend you always view the articles prior to scheduling by clicking the article link to preview.

Step 5: Schedule Your Content

Once you have found the content you want to add to your site, it’s time to schedule! Click the pack link and it will take you to a screen that will allow you to schedule your articles.

Confirm the site you want to add the articles to
Choose the timeframe to schedule the articles (recommended 1 x per week)
Verify the date the first article is to be published
Hit “Add Content Pack”

A module will appear confirming the pack has been scheduled along with a prompt to edit at least 30% of your post. The content pack page will show a series of green boxes around the articles confirming they have been scheduled. If you see orange boxes, then the articles were not published to your site because they have been previously added.

Getting the most from your Content Packs

We suggest scheduling up to 1 blog post per week and publishing them on a Tuesday, Wednesday, or Thursday (the days our data shows the most people visit our customers’ websites). You can log in monthly and schedule up all of your content in less than 5 minutes–it’s then up to you to personalize and add unique content to ensure a more favorable ranking.

There are several points of value for the automated content packs.

First, they’re perfect for having consistent high-value “localized” content to share on social media. This can boost engagement and help drive more traffic to your site.
Second, if the posts are modified to at least 30% or higher, they are much more likely to rank!
Third, search engines along with your target audience can see your content is updated on a regular basis, building trust and credibility.

Tips to making the most of your Content Packs:

Share content packs on Facebook, Instagram, and LinkedIn. Content packs can be easily shared to social media to keep fresh and authoritative content in front of your audience. When a prospect lands on a FB business page that hasn’t had any updates for months (or years) it lowers the credibility of your page. So use this feature to keep your social profiles active and fresh and driving people back to your Authority Hub.
Wanting to make them rank well in Google? Great! Our team does the research, writing, and optimization of each article, and to make them stand out so they’re seen as unique and valuable in Google’s eyes, we suggest going through and modifying the blog posts 30-50%. This could be adding 100-200 words to make the blog posts even more robust and unique. Adjusting the headings and re-writing half of the paragraphs with your own words is another great strategy to leverage our content packs. Rather than the 60-80 mins to research and write from scratch a robust article, spend 10-15 mins per article rewriting some of the content in your own words and/or adding 100-200 words. Now, many clients have Carrot automated content packs that are ranking high in Google and have for years with no customization. We’ve found Google does reward the first one they index in a market as “unique content” and can rank really well. To ensure yours gets indexed and a high change of ranking, take our advice above to personalize them. Here’s an in-depth article that highlights some of the ways you can modify and add content to your post.

More Is Not Better. If two content packs a week is good, 10 a day is better, right? Not necessarily. If the content was 100% unique and quality/robust content around your topic of real estate in your area… then YES more can be better. But if having your posts rank well in Google is a primary goal for you with your automated content packs, only schedule the volume of packs that you have the time/resources to customize the way I teach above. Scheduling up 10 per day that is all 95% the same as the stock article will likely just result in Google seeing them as duplicate content and not rewarding you with high rankings on those articles. The 10-15 mins per article (you can hire it out to a VA on upwork.com OR use an AI writing tool like Conversion.ai to re-write parts of the content for you for a fraction of the cost and time of fully unique articles.

IMPORTANT TIP: From time to time, Carrot members will reach out asking “why are my blog posts not indexed by Google?”. And the issue tends to be that they either didn’t personalize the articles at all OR not enough. Usually, a customer may update just the headings and a few words here or there but the article is still 98% the same as the stock article. So to have Google fully index your automated articles, be sure to add content and personalize.