Facebook pixels is an awesome tool you can use to fetch back visitors who aren’t quite ready to opt-in. Facebook retargeting requires what’s known as a pixel to be placed on your site. This pixel will “fire” anytime a visitor comes to your site and will then show an ad based on the Facebook advertisement you have set up in Facebook’s system.
This tutorial will walk you through how to create a pixel as well as where to add the pixel on your site. Each pixel will need 1000 individual fires before a Facebook ad can be used. So it’s important to install this pixel site-wide and then create audiences if you are looking to have different Facebook ads for your Facebook audiences. But! You only need one pixel for each site. (Please see the link below this tutorial for more information on Facebook Retargeting Audiences.)
Here’s the video on how to install the pixel:
Please note: The video is required prior to Facebook’s most recent change and is no longer indicative of where to get the pixel on their platform. If you haven’t yet created your pixel, please follow Facebook’s instructions to create a pixel. You can use one for all of your Carrot sites.
Once the Facebook pixel is creating, you will add this code (also called a script) to your site’s settings. We have an option that’ll allow you to easily do that without ever having to touch the code on your website. Follow the steps below to add a script to your entire site.
For your account security, scripts will only be shown to logged-out visitors and will not be visible in your page/post previews.
Step 1: Go to your site’s Dashboard
Step 2: Open your site’s “Settings”
Step 3: Click “Analytics & Scripts”
Copy and paste your Facebook Pixel to the head scripts of your site (the middle box).
Step 4: Save Your Changes
Save after it’s entered and you’re finished!