Written by Beth This tutorial is going show you how to create a Facebook page for your real estate company. Facebook comes with a convenient wizard to guide you through this process. However, you can use this tutorial as well to think about specific terms you will want to use for your business and optimization.
Step 1: Login to Facebook
Login to Facebook using any account you have previously created. This could be your personal account.
Step 2: Create a Page
Using the plus “+” icon, find the section called “Page” and click it to begin the setup process.
Step 3: Add your Page Information
Giving Facebook the correct data is key to getting better results when using Facebook to attract customers. Be sure you name your page the same as your company name, enter the correct category for Real Estate, and add a description that includes at least one of your targeted keywords.
Step 4: Upload Your Images
Your profile picture should be your logo or an icon within your logo that is available in a thumbnail (square) format. The cover photo is a large banner photo where you can add a call to action and intensive graphic. The profile picture will always display with every post you share so be sure this photograph is one that will enhance your branding!
Step 5: Update Your Page Settings
This is one of the most important steps of the setup process. You’ll update your username, which becomes the end of your page’s URL, such as facebook.com/investorcarrot, website URL, physical address, hours of operation, and more. Be sure to keep this information consistent with your website. This is important for all of your social media pages and any citations you create. Google and other search engines want to see the same information and view it as credibility-boosting.
Don’t forget the hours of operation should be true. If you are not available 24/7, then use the business hours you are open so you set the correct expectations with your customers.
Each edit field has its own save box. Be sure to save after each edit you make to your page.
Step 6: Invite Your Friends
You want to start building your page’s legitimacy asap. The best way to do this is start inviting your Facebook friends to like your page. You can click the blue “Invite” button for a quick invite or start typing a friend’s name to send an invitation.
If you want to take it a step further (which we always encourage ^_^), be sure to ask your good friends for a review. They can add it to the homepage of your newly created Facebook page. Need ideas? We have a list of 6 types of testimonials you can use. Remember, testimonials and reviews aren’t just about your service but the relationship and how it feels to work with you.
Step 7: Personalize Your Button
Be sure to “Add a Button” and include a call-to-action on your Facebook page. This will help insight action from a visitor, increasing conversions via Facebook. You can choose many options. Our favorites are:
- Book Now: Schedule a consultation with your team
- Get Quote: Get a home value estimate
- Call Now: Directly dials a phone number
- Contact Us: Send folks to your website
- Send Message: Send a message via Facebook’s Messenger app
- Watch Video: Send someone to a quick minute video introducing yourself and your team. Always include a call-to-action (CTA)
Step 8: Add any other useful info under “More”
The “More” section has other items you can add specifically for your business. Specific items we like in this section include:
- Offers – such as 2% commission during a natural disaster or a free quote
- Photos – add photographs of your team, past projects, or highlights of your work
- Videos – include testimonial videos, how-to videos, and introduction videos of your team
- Events – List open houses and other community events pertaining to your industry
Step 9: Last, Start Posting
Facebook is all about starting conversations and you need to be the conversation starter when your page is newly created. Start creating posts about your business. Share your website and useful articles for the customers you want to attract. Remember, this is not your personal Facebook page but your business page. Interact and share posts on this that you want your customers to see.
For more details, check out our post on 7 Savvy Ways to Increase Facebook Engagement.
Don’t forget to check out Facebook’s “Publishing Tools.” You can mass post content and have it staggered for published times. This will save you time and energy from having to hop in and post every day!