Using Zapier to Integrate other CRM’s

Greetings Carrot Heads! In this tutorial, I’ll walk ya though how to setup sending leads to any number of CRMs (Podio, Salesforce, REI Black Book, Infusionsoft, etc.) using a paid version of Zapier to use Webhooks. Click here to check out a list of common integrations using Zapier

In this example, we will be showing how to set up a Zap to Podio. It’ll roughly be the same steps if you are setting up a Zap to another CRM.

Step 1: Let’s start by making a Zap

Sign in to your Zapier account, then click the button on the top left to “MAKE A ZAP.”

Step 2: Name your zap

Enter a name for this zap that explains the purpose for this zap. For example, if you are mapping your agent seller contact us form to your Podio account, then you could name the zap “Carrot agent seller ‘contact us’ form to Podio.” This will make it much easier to reference as you add more and more zaps to your account.

Step 3: Add the Zap’s Trigger

1. Trigger list

Select “Webhooks by Zapier”

Trigger Event

Choose the “Catch Hook” option with the word “instant” on the right.

Copy “Custom Webhook URL”

Next, you’ll navigate to your form in Carrot and select the Zapier setting to paste your Webhook

Step 4: Paste Zapier’s Webhook to your form

Go to your Carrot account and click the “Content” option for your site

Navigate to your form’s Zapier settings to paste the Webhook

Click the “Forms” option on the left-side and hover over the form you want to integrate. You’ll see a “settings” option. Hover over that to produce a drop-down list and select Zapier from that drop-down. From there, click “create one” and name your zap. Paste your Webhook and click the button at the bottom of that page to “Save Zapier Feed.”

Back to Zapier to complete the setup

Step 5: Back in Zapier, test your form submission

Click “Continue” on the Zapier page then click “Test trigger.”

It will then pull in some sample form submissions from the form to test the connection. You should see all of the items on the form collected. For example, if you collect the name, phone, and email, then you should see the name, phone, and email on the list of the test information.

Click the button to “Continue” when you’re ready.

Step 6: Integrating with Podio in Zapier

Choose ‘Podio’ (or any other app you are integrating your forms with)

Step 7: Add your Podio account

Select your Podio account or hit Connect a New Account to add your Podio account. Then click Save + Continue

Step 8: Setup your Podio submissions with Zapier’s “Zap”

Choose the Organization, Workspace, and Application to send the leads to.

Then match up your Podio fields to your form’s fields

So, it will look something like this, depending on your Podio app:

Hit “Continue” when done

Step 9: Test your Podio integration

Step 10: Turn the power on

Name the Zap and turn the Zap on.

Step 13: Finish the testing phase

Check your Podio account to see if the test lead came through after submitting an opt in on your site.

That’s all it takes! Hit us up at support@carrot.com or live chat below if you’re having any trouble at all.