Written by Taylor London 
This feature is included in our Content Tools add-on! If you currently have only limited access but would like to take advantage of this helpful feature, you can update your membership options.
At Carrot, we frequently urge members to add unique content to their site, and an easy way to do so is by taking advantage of the thousands of blog posts available through the Automated Content Library.
Rather than starting from scratch, this feature allows you to edit and build upon pre-written, optimized content.
You can spend less time writing and simply focus on adding personalized, local details to make your posts unique from other competitor sites.
If you’ve never attempted to write a blog post or create new content, it can be difficult to know when to start editing, what to add, and when a post is finished. You may wonder: what are the practical steps to take in making a post from our Automated Content Library your own, and how can you boost your posts’ effectiveness even further?
To demonstrate, we created three separate blog post versions based off of one article from our Automated Content Library
They are separated into Good/Better/Best versions to help you understand how to transform the original post to an outstanding, personalized and unique article that will easily outrank unedited posts from competitor sites:
We’ve added the full size image of each version below, but you can also see a complete side-by-side comparison here.
Here’s the original post we started with:
To start, we want to increase the word count of the post:
Next, we zero in on beefing up the on-page SEO of this post through internal linking, headers and adding an image:
Finally, we double down on expanding the content with a revamped intro paragraph and a brand new conclusion paragraph, both with H2 headers (remember, the H1 for a Post is set alongside the post title). An additional image with an appropriate alt tag is added as well:
Remember—even a little time spent goes further than you may think!
The time required to make a “Best” version of each blog post may not be feasible for each post you schedule, but even aiming for “Good” or “Better” will take you much further along than the average real estate site.
Carrot offers tools to help you along the way in optimizing your blog posts:
- Keyword Explorer helps you find high-intent keyword phrases to focus on
- Unique Content Tool shows you how much your content differs from the standard template
- AI Rewrite Tool helps you quickly rewrite as little as a single line of text or as much as multiple paragraphs of text
Google prioritizes content that is unique and helpful, and one of the easiest ways to fit this criteria and attract visitors to your site is to ensure the content that makes up your blog post is at least 30-50% unique from the original version.
Of course, there are a few additional steps we could take to ensure this post performs well:
For the sake of image space, we didn’t add in a CTA at the bottom, but we’d recommend doing so for articles that target a motivated audience such as this one. Including a clear CTA, or “call to action”, can help you convert visitors into leads. Learn more about the common factors of high-converting Carrot sites.
There are also opportunities within blog posts to add in quality backlinks (for example, linking out to a local business or local news story relevant to the subject matter, and vice versa). Learn more about backlinks.
And especially for agents or video-friendly investors, lots of blog post topics within the Automated Content Library serve as great idea generators for video content. Learn how to embed a YouTube video in your post.
There is a lot that goes into blog strategy, so if you have further questions, we recommend taking a look at this tutorial on our blog content SEO strategy.
Hopefully, this guidance gives you a clearer understanding of what it takes to transform one of our Content Library posts to your own, personalized and unique content.
