How To Use The Landing Pages Feature

Landing pages are great for paid marketing to strategically guide and engage visitors in a step-by-step process that ultimately converts them into potential customers or leads.

Our Landing Pages software prioritizes rapid loading, a critical aspect for retaining paid traffic. Featuring contemporary, unobtrusive designs, our rigorously tested Landing Page option ensures notable conversion rates and lead generation. Our streamlined templates eliminate superfluous scripts, optimizing loading speeds for enhanced performance.

Let’s dive into this tutorial to get a grasp on how to kickstart the creation and use of the Landing Pages. We’ll guide you on crafting top-notch marketing lead funnels tailored for niche campaign traffic.

Step 1: Click Content

Start off by clicking the ‘Content’ button next to one of your websites on your account dashboard.

Step 2: Click Landing Pages on the Left

Now, let’s head over to the Landing Pages section. You can find it in the left sidebar navigation on your screen.

Step 3: Creating A New Landing Page

Simply hit the ‘Add New’ button to kick off the creation of a fresh niche marketing landing page.

Step 4: Getting Started

Click on the ‘Get Started’ button to progress through the page creation wizard and start choosing the type of lead funnel you’d like to create.

Step 5: Choosing Your Landing Page Type

Now, it’s time to pick the type or template for your niche marketing landing page. Below each template, you’ll find concise key points that explain the purpose and use of each type, segmented into two different categories. Depending on the site type you are adding a landing page to, different landing page templates will appear under these categories. These templates are curated to your site type and the typical needs of the end user.

landing page selection screen

Step 6a: Previewing And Confirming The Design

You can also preview how your new niche marketing page will appear on both desktop and mobile devices. If you’re happy with the preview, hit ‘Continue’ to proceed to the editing stage. If you want to explore other templates, simply press ‘Previous’ to step back in the setup wizard.

Step 7a: Set Your Target Market

Now that you’ve locked in your landing page lead type and design, it’s time to add your personal touch. First, define the target market for your lead funnel landing page.

Step 7b: Create A Campaign Tracking Link (Optional)

After hitting ‘Next,’ you’ll have the chance to craft a Campaign Tracking Link for your landing page.

These links make it easy to generate concise, trackable links for any page on your website, providing valuable insights into user engagement. By swapping out long URLs with user-friendly Campaign Tracking Links, you can track clicks and monitor form submissions, allowing for a thorough assessment of your campaign’s performance. This tool empowers you to make data-driven decisions and enhance your online presence with straightforward data reporting. Whether you’re evaluating social media impact, email marketing effectiveness, product page engagement, or landing page conversion rates, Campaign Tracking Links are the key to making informed decisions and achieving online success.

Feel free to check the checkbox to create a Campaign Tracking Link, or hit ‘Skip’ to dive into page editing. If you decide to skip for now, you can always create a Campaign Tracking Link later. Out of campaigns? You can add more in the Campaign feature after you’ve created your Landing Page.

Step 8: Edit And Publish Your New Landing Page

Congrats! The setup wizard for your niche marketing landing page is done. It’s time to make it your own by tweaking the content—whether it’s the text, logo, images, or design—using our Blocks system. It’s as easy as editing a standard Page or Post. If you’re not quite sure how to navigate the Block editing system used throughout the rest of the site editing experience, feel free to check out this Help document for a detailed guide: Link to Blocks Explained Guide.

Additionally, each Landing Page includes your company logo within the header. You have the option of aligning your logo to the left or center of the page header, or removing it entirely (remember, you can always preview how the page looks and make changes prior to running a PPC campaign!).

If you delete the block and want to add it back in, you can do so by searching for ‘Logo’ within the block library or by typing ‘/logo’ in the header immediately above the hero block.

logo block customization

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