Written by Beth Landing pages are simplified website pages that are designed to have traffic driven to them, often from a specific ad campaign such as PPC advertising like Google Ads or via a QR code used in direct mail.
A visitor “lands” on the page, where our goal is for them to take an action to convert to a lead, such as submitting a form.
Carrot’s Landing Pages feature has been rigorously tested and designed to boost conversion rates and lead generation. It prioritizes rapid loading, a critical aspect for retaining paid traffic.
Use Landing Pages to Increase Conversions & Reduce Ad Costs
When driving paid ad traffic to a landing page, you’ll want to make sure that the messaging on the landing page matches the messaging & targeting options you’ve used in your Google Ads or paid advertising campaign.
By aligning the messaging and audience of your landing page with your paid ad campaign, you can not only increase conversions but also potentially reduce ad costs. Landing page messaging that matches your ad can help improve your Google Ads Quality Score.
Let’s dive into this tutorial so you can kickstart the creation and use of Carrot’s Landing Pages feature:
Step 1: Click Content
Start off by clicking the ‘Content’ button next to one of your websites on your account dashboard.
Step 2: Click Landing Pages on the Left
Now, let’s head over to the Landing Pages section. You can find it in the left sidebar navigation on your screen.
Step 3: Creating A New Landing Page
Simply hit the ‘Add New’ button to kick off the creation of a fresh niche marketing landing page.
Step 4: Getting Started
Click on the ‘Get Started’ button to progress through the page creation wizard and start choosing the type of lead funnel you’d like to create.
Step 5: Choosing Your Landing Page Type
Now, it’s time to pick the type or template for your niche marketing landing page. Below each template, you’ll find concise key points that explain the purpose and use of each type, segmented into two different categories.
Depending on the site type you are adding a landing page to, different landing page templates will appear under these categories. These templates are curated to your site type and the typical needs of the end user.
Step 6a: Previewing And Confirming The Design
You can also preview how your new niche marketing page will appear on both desktop and mobile devices.
If you’re happy with the preview, hit ‘Continue’ to proceed to the editing stage.
If you want to explore other templates, simply press ‘Previous’ to step back in the setup wizard.
Step 7a: Set Your Target Market
Now that you’ve locked in your landing page lead type and design, it’s time to add your personal touch. First, define the target market for your lead funnel landing page.
Step 7b: Create A Campaign Tracking Link (Optional)
After hitting ‘Next,’ you’ll have the chance to craft a Campaign Tracking Link for your landing page.
These links make it easy to generate concise, trackable links for any page on your website, providing valuable insights into user engagement.
By swapping out long URLs with user-friendly Campaign Tracking Links, you can track clicks and monitor form submissions, allowing for a thorough assessment of your campaign’s performance.
This tool empowers you to make data-driven decisions and enhance your online presence with straightforward data reporting. Whether you’re evaluating social media impact, email marketing effectiveness, product page engagement, or landing page conversion rates, Campaign Tracking Links are the key to making informed decisions and achieving online success.
Feel free to check the checkbox to create a Campaign Tracking Link, or hit ‘Skip’ to dive into page editing. If you decide to skip for now, you can always create a Campaign Tracking Link later.
Out of campaigns? You can add more in the Campaign feature after you’ve created your Landing Page.
Step 8: Edit And Publish Your New Landing Page
Congrats! The setup wizard for your niche marketing landing page is done.
It’s time to make it your own by tweaking the content—whether it’s the text, logo, images, or design—using our Blocks system. It’s as easy as editing a standard Page or Post.
If you’re not quite sure how to navigate the Block editing system used throughout the rest of the site editing experience, feel free to check out this helpful guide: Blocks Explained
Additionally, each Landing Page includes your company logo within the header. You have the option of aligning your logo to the left or center of the page header, or removing it entirely (remember, you can always preview how the page looks and make changes prior to running a PPC campaign!).
If you delete the block and want to add it back in, you can do so by searching for ‘Logo’ within the block library or by typing ‘/logo’ in the header immediately above the hero block.
Learn More:
- How to Edit Your Forms
- Adding PDF’s to Your Site
- Embed Videos on Your Landing Page
- Intro to Pay-Per-Click (PPC) Marketing
