A location page is simply a page that targets a specific prospect avatar in a specific location. Location pages can be for seller leads (retail or motivated/off-market) or buyer leads (retail buyer or cash buyer/investor). While the concept is the same, the content on a buyer location page vs. a seller location page is a bit different and, of course, targets different types of keywords.
We’ll dive into what goes into an effective location page by type below.
Retail Buyer Location Pages
A buyer location page targets buyer leads (an individual looking to buy a property) in a specific location. For retail buyers, the locations are typically cities, niches, or neighborhoods within that city. Rarely ever states.
Page Content: Content specific to the location the buyer is looking to buy a house in with MLS listings from that location, related location links, and a clear call to action related to that location for the visitor to engage/become a lead.
Property Listings: We recommend adding property listings from that area to your location page. Click the links below to learn how to do that.
Duplicating Buyer Location Pages: We don’t recommend duplicating your buyer location pages since so much of the page content is specific to the targeted location.
Word Count: We recommend that each buyer location page be 500-1000 words with robust content.
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Cash Buyer Location Pages
For cash buyer location pages, you’ll likely want to target a specific city, but sometimes a neighborhood also makes sense.
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We recommend adding your property listings from that area to your location pages. Click here to learn how to do that using Carrot’s Properties feature.
ℹ️ Example of a cash buyer location page → (coming soon!)
Seller Location Pages
A seller location page targets seller leads (an individual looking to sell a property) in a specific location. These pages usually never target a specific neighborhood since sellers don’t typically search by neighborhood. Google will automatically populate search results by city or state when someone searches Google without a city.
Creating Seller Location Pages: To create a seller location page, you’ll want to duplicate the home page of your website and make a few minor tweaks to your new page. This method works great because the content on a seller-focused location page tends to talk about the seller’s situation and how you can help them vs. digging deep into any particulars about that specific city/location. Because of this, it is easy and quick to duplicate an existing seller-focused page, swap out photos to be specific to that location, and ensure the page has that specific location in the copy, URL slug, SEO title tag, etc.
This method works well for both real estate investors and retail agents.
Don’t worry about fully customizing the content on each seller location page. The most important thing to update is the location on each page. Aim to customize 15-20% of the content on each location page.
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