Written by Trevor Mauch A location page is simply a page that targets a specific prospect avatar in a specific geographic location.
We’ll dive into what goes into an effective location page for a real estate investor business by type below.
Location Pages In Your Website Structure
Location pages are an important part of your overall website structure. The approach you take depends on your own business strategy and goals.
Your homepage should be optimized based your overall business goals for the coming years. Learn more:
ℹ️ How To Determine The Location Focus of Your Carrot Home Page →
Your other core conversion pages (like your About page and How It Works page) provide credibility about your business as a whole.
Your location pages help attract prospects based in specific states or cities that you serve. You can create location pages manually or use our Auto-Locations Pages feature to speed up the process.
Finally, you can create blog content and use our Niche Authority Builder to create pages that answer questions about specific ways you help your clients and customers:
Types of Real Estate Location Pages
Real estate location pages can be for seller leads (retail or motivated/off-market) or buyer leads (retail buyer or cash buyer/investor). While the concept is the same, the content on a buyer location page vs. a seller location page is a bit different and, of course, targets different types of keywords.
Seller Location Pages
A seller location page targets seller leads (an individual looking to sell a property) in a specific location. These pages usually never target a specific neighborhood since sellers don’t typically search by neighborhood. Google will automatically populate search results by city or state when someone searches Google without a city.
Creating Seller Location Pages: To create a seller location page, you’ll want to duplicate the home page of your website and make a few minor tweaks to your new page. This method works great because the content on a seller-focused location page tends to talk about the seller’s situation and how you can help them vs. digging deep into any particulars about that specific city/location. Because of this, it is easy and quick to duplicate an existing seller-focused page, swap out photos to be specific to that location, and ensure the page has that specific location in the copy, URL slug, SEO title tag, etc.
This method works well for both real estate investors and retail agents.
You can either do this process manually OR our Auto-Location Pages feature enables you to create multiple location pages with just a few clicks by using an optimized page on your site as a parent page. Learn more:
Don’t worry about fully customizing the content on each seller location page. The most important thing to update is the location on each page. Aim to customize 15-20% of the content on each location page.
Common Keywords:
- sell my house fast Vancouver
- sell my house fast Washington
- cash home buyers Vancouver
ℹ️ Example of a motivated seller location page →
Retail Buyer Location Pages
A buyer location page targets buyer leads (an individual looking to buy a property) in a specific location. For retail buyers, the locations are typically cities, niches, or neighborhoods within that city. Rarely ever states.
Page Content: Content specific to the location the buyer is looking to buy a house in with MLS listings from that location, related location links, and a clear call to action related to that location for the visitor to engage/become a lead.
Property Listings: We recommend adding property listings from that area to your location page. Click the links below to learn how to do that.
Duplicating Buyer Location Pages: We don’t recommend duplicating your buyer location pages since so much of the page content is specific to the targeted location.
Word Count: We recommend that each buyer location page be 500-1000 words with robust content.
Common Keywords:
- homes for sale in Tempe, AZ
- houses for sale with a pool in Tally Ho Farms, Tempe
- new construction homes for sale in Tempe, AZ
ℹ️ Example of a retail buyer location page →
Cash Buyer Location Pages
For cash buyer location pages, you’ll likely want to target a specific city, but sometimes a neighborhood also makes sense.
Common Keywords:
- wholesale properties in Boulder, CO
- distressed properties in Boulder, CO
We recommend adding your property listings from that area to your location pages. Click here to learn how to do that using Carrot’s Properties feature.
Location Strategy FAQs
What about incorporating counties?
We don’t recommend using counties on location pages for two reasons:
- Not all states use counties; for example, Louisiana still uses parishes and Alaska uses the term boroughs instead of counties. This might be semantics, but for clarity’s sake, it’s simpler to stick with cities and states.
- People aren’t typically using county names when searching for homes. Even if the city location is not appear to be as accurate in comparison, a city location page will be much more likely to be used on a Google search. You can also have as many city pages as you would like. So if you want to include all of the cities within their county, you are welcome to do so!
I’m confused about website structure and internal linking. How should I link to my other location pages from my homepage?
Organizing your pages and linking them methodically with a top-down structure (from state to city, and possibly major city to smaller nearby cities) helps show Google which pages you want to rank in order of importance.
There are a few different ways to do this, depending on the location you’ll be focusing on for your home page.
In the diagram at the top of this page, you can see an example website structure where the home page is focused on the state of Oregon. Here’s another example for a site focused on two different states that are geographically far apart (Oklahoma and Oregon):
In a situation like this where you serve a lot of different areas and have many state and/or city location pages, you may want to create an “Areas We Serve” page (or “Locations” page, you can call it whatever you’d like). You can add this page to your main navigation menu, similar to your other core conversion pages like your About page. On this “Areas We Serve” page, you can add a list of all of your different state and city location pages and link to each of them.
When manually creating location pages, you can follow the steps in this tutorial (Part 2 and 3) to create new menus specifically for linking to your location pages.
If this sounds complicated, don’t worry! Once you’ve determined the location focus of your home page, you can use our Auto-Location pages feature to mirror your homepage in minutes and quickly create secondary state and/or city location pages, with the internal linking created for you automatically.
In addition to using navigation menus, you can also link internally to your location pages within the text content of your website’s posts or pages where relevant.
I want to take my business nationwide. What should I do?
If you’re focused on doing business nationwide, your homepage should be focused on your brand rather than a specific location. Then, you’ll want to build out state pages for each state you do business in, with city pages below them.
Learn more in this video about how to do nationwide SEO as a real estate investor:
