Glossary of Common Terms

You may hear some terms that we use at Carrot that may seem unfamiliar to you.

Here is a list of the most common terms we use to talk about our marketing platform and what they mean!

Authority HUB – Your Carrot website is your Authority Hub, sometimes referred to as your Lead Generation Hub. Learn more

Blocks – An area of information on a page or post that has been sectioned off for a specific purpose, whether that be embedding a video, adding a testimonial, inserting a paragraph, or adding a full-width image. Blocks make it easy to add and edit content and media. Learn more

Block Patterns – Pre-built templates designed by Carrot to make it quick and easy to achieve your desired layout with just a single click. Learn more

Campaign Tracking Link – This is a specific link our members can generate to a page on their site. The link consists of the base URL of the site, plus a series of 4 characters. This link is used in conjunction with specific campaigns and social media postings to track clicks and leads generated. Learn more

Click-Through Rate (CTR) – A metric that measures the number of clicks an ad or search result gets per the number of total times it is shown (impressions). CTR is commonly used in Pay-Per-Click (PPC) advertising and in Google Search Console.

Close Rate – A metric that measures the percentage of deals you close compared to the total number of leads.

Content Packs – These are collections of pre-written, optimized blog post articles found in the Automated Content Library. Members with the Content Tools Add-On can select, edit, schedule and publish these to improve SEO and keep content fresh. Learn more

Content Overview – Provides quick access to the most important info about pages and posts on your Carrot site, so you can stay on top of your content strategy in fewer clicks. Learn more

Conversion Rate – A metric that measures the percentage of site visitors who convert to leads. Learn more

Dashboard, Account – The account dashboard is the central hub of navigation for your account. From your account dashboard you can access all of your individual sites.

Dashboard, Site Level – The site level dashboard is the central hub of navigation for your individual Carrot sites. From your site level dashboard you can access your content, design, settings, leads, stats, campaigns, rankings, and users of your individual site.

Design – Design is the overall aesthetic look of your website. Your site theme is part of design and is the main way you change the overall look of your site. Learn more

Evergreen Marketing – Marketing that has a long lifespan, which continues to grow and be useful for a long period of time. Evergreen content should provide value and generate leads for months and years in the future. Evergreen marketing platforms, such as your Carrot Authority Hub, YouTube or Pinterest, typically focus on SEO and evergreen content. Learn more

Features – A feature is any tool that we release within our software for a member to utilize. Learn more

Header Tags – Also known as H tags or heading tags. These are used to organize content on your page and to designate sections and subsections of your content. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header text is larger than paragraph text by default. They help with readability and on-page SEO. Learn more

Hamster Wheel Marketing – Marketing that stops bringing you results after you stop the activity. You’re required to always be on the hamster wheel cranking away. It works, but can be tiring. This includes direct mail, cold calling, door knocking, etc. Learn more

Hero Section – The area at the top of your website that a visitor sees first. This area is “above the fold” – meaning that it’s shown before a visitor scrolls down the page. Carrot sites have a Hero Block built in to help you build credibility and increase conversions. Learn more

Keyword – Also known as SEO keywords or keyword phrases or search queries. These are words or phrases that are searched online. Learn more

Keyword Ranking – How well your page ranks for a specific keyword phrase. Carrot’s Keyword Rank Tracker lets you easily track which keywords you are ranking for and which keywords could use some extra optimization. Learn more

Keyword Research – The process of finding and analyzing search terms (keywords) with the goal of using that information for SEO and marketing purposes. Carrot’s Keyword Explorer can help you do keyword research and find high-intent keyword phrases to target as part of your evergreen SEO strategy. Learn more

Landing Page – Simplified website pages that are designed to have traffic driven to them, often from a specific ad campaign such as PPC advertising or via a QR code. A visitor “lands” on the page, and then hopefully takes an action to convert to a lead, such as submitting a form. Learn more

Location Page – A page focused on a specific market area, such as a city. The goal of a location page is to rank for each market area individually without having to build a new website for each market. These pages will most often be duplicates of the home page, with the city name swapped for a different city. Carrot’s Auto-Location Pages feature makes this easy. Learn more

Location-Legacy Page – Serves a similar purpose as a Location Page (above). These are built for a specific location (not necessarily a city), and are supposed to showcase expertise and properties via location-specific content. In your Carrot Dashboard, you can find this under Content > Properties > Locations-Legacy. Learn more

Long-Tail Keyword – Search queries that are very specific and have a relatively low search volume. These keyword phrases usually contain 4-5 words or more. Although less people are searching for long-tail keyword phrases, these keywords are often less competitive and can be easier and quicker to rank for. They tend to attract more qualified traffic that is more likely to convert into leads. Learn more

Max Cost Per Deal – The maximum amount you are willing to pay, on average, to close a single deal. Use your max cost per deal to help determine your marketing budget. Learn more

Max Cost Per Lead – The maximum amount you are willing to pay, on average, to get a single lead. Calculate your max cost per lead (CPL) to determine your advertising budget. Learn more

Niche Authority Builder – Carrot’s Niche Authority Builder feature helps you quickly execute our blog content strategy by publishing niche topic pages and linking them with related supporting posts (aka topic clusters) on your site. Learn more

Niche Topic Page – Also known as a pillar page. The foundation of our blog content strategy, these cover all the major aspects of a specific niche topic in one central location. The niche topic page should be linked back and forth with related supporting posts (aka topic clusters), which offer more in-depth information about the nuances of specific keywords related to that topic. Learn more

On-page SEO – Also known as on-site SEO. This is the practice of optimizing elements on your own website for the purpose of ranking high in organic search results. On-page SEO includes updating elements of your website like your content, meta titles, meta description, URLs and images. Learn more

Off-page SEO – Also known as off-site SEO, this includes everything that is not controlled directly within your website. Off-page SEO primarily consists of building citations and backlinks to your website. Carrot’s Domain Overview tool can help you track your off-page SEO performance. Learn more

Organic Search – Unpaid results that appear on a search engine results page (SERP) are known as organic search results. SEO and evergreen marketing can help you get organic search traffic. Learn more

Pay-Per-Click Marketing (PPC) – A type of online marketing that only charges the advertiser each time a visitor clicks on their ad. Typically refers to Google Ads campaigns. PPC can be a great way to generate quick leads while you are waiting to see results from SEO. Learn more

Page – A single page on your website. Some of your most important pages will be your homepage, your About / “Our Company” page, and your “How It Works” page. In your Carrot Dashboard, you can find these under Content > Pages. Learn more

Post – An individual blog post that will be populated on your assigned blog page. In your Carrot Dashboard, you can find these under Content > Posts. Learn more

SEO – Short for search engine optimization. This is the practice of making improvements both on your website and off-site to increase the visibility of your website in search engines like Google. SEO is a long-term strategy, and it can typically take 4-12 months to see significant results from SEO improvements. Learn more

SEO Tool – When you are editing a page or blog post, Carrot’s SEO Tool can be found close to the bottom, under SEO Settings. You can use this tool to help optimize your on-page SEO details like your meta titles and meta descriptions. Learn more

Shortcode – Your Carrot site uses shortcodes to make localizing and personalizing your site quick and easy. They pull info like your company name or market city directly from your site settings into your website’s content. These shortcodes will be wrapped in brackets like this: [example] Learn more

Supporting Posts – Also known as topic clusters. A key part of our blog content strategy, these are blog posts which “support” a niche topic page by offering more in-depth information about the nuances of specific keywords related to the main niche topic. Learn more

Template / Type – This is the site’s main targeted lead type. Examples of this are motivated sellers, buyers list, hybrid, cash buyers, etc. Learn more

Theme – Theme is the specific Carrot template that affects the visual aspects of your website. This is part of your site design and the main way you change how your site looks. Learn more

VideoPost™ – VideoPost is the trademark tool that allows members to upload videos to their blog, have them transcribed, and then create a post with the transcribed content + the video. VideoPost may refer to either the tool or the blog post that results from using the tool. Learn more

Visual Editor – The drag-and-drop publishing tool that makes it easy to edit your Carrot site and create media-rich pages and posts. Learn more